ASHI Diamonds Launches “Bridal Our Tradition” 2012 Marketing Program!
Feb 1, 2012

NEW YORK, NY (Feb 1, 2012) – ASHI Diamonds is proud to release its new 52-Page 2012 “Bridal Our Tradition” Bridal Book along with the latest 2012 ASHI Bridal Jewelry Collection. The program incorporates all the marketing and merchandising strategies essential for creating a jewelry store’s image as the premier Bridal Source in their market.

This is ASHI’s most ambitious and creative bridal book ever. This spectacular book is designed to encompass not only the emotions of love and marriage, but to also emphasize the beauty and art of fine jewelry and limited edition pieces to provide memories for a lifetime. “Bridal Our Tradition” featuring an exquisite new assortment of Contemporary, Vintage, and Traditional Bridal Designs, certain to please the most discriminating consumer. Within its illustrative pages, you will preview today’s most innovative new styling with bold and definitive designer looks, market tested and proven products, and resurgence of traditional styles, re-crafted by ASHI’s in-house craftsmen into new classics for the bridal category.

ASHI has gone to great lengths to provide their customers with a presentation of unique and copyrighted styles, exemplifying a step up from the ordinary to the extraordinary, not only in assortment, but also in quality and workmanship, synonymous with ASHI’s tradition. Today’s successful jewelers expect and deserve more from their vendors than the normal, and ASHI is dedicated to be the forerunners in presentation of jewelry to your consumers. “Bridal Our Tradition” Bridal Book has the perfect blend of exceptional value and reasonable prices that today’s consumers demand. The wide selection of products featured provides the quality customers expect at retail prices, allowing you the flexibility to achieve a competitive advantage in any market.

ASHI 2012 Bridal Marketing and Merchandising Program is designed to brilliantly showcase this collection of Bridal as your own Store’s Bridal Brand. The “Bridal Our Tradition” collection extends beyond just Bridal; it also features a wide array of diamond fashion and diamond basics. This added element will allow the “Bridal Our Tradition” book to serve as a year-long catalog of Your Store’s extensive line of fine jewelry.

Marketing Highlights

The “Bridal Our Tradition” Bridal Book embodies the ideal union of quality, value, service, and marketing support. ASHI Diamonds ensures you that “Bridal Our Tradition” collection will impress and satisfy the diamond buying consumers, while also branding and positioning you, the independent jeweler as “the store to shop” for all their bridal and diamond jewelry needs.

Please call ASHI at 800.622.ASHI or your regional sales representative to assure that your store remains The Bridal Center in your market and beyond. For more information visit www.AshiDiamonds.com

SPECTRA MAGAZINE FALL 2011
Feb 1, 2012

When you visit the Ashi Diamonds website, one of the first things you see is their slogan “Nobody Does ‘I Do’ Like We Do!”

This memorable slogan isn’t merely words: the company has put serious effort into creating an exciting product line, supported by an equally exciting, and creative marketing program. And why not? With over 27 years experience, Ashi Diamonds has mastered the fine art of balancing the right products for the right audience.

A fully integrated jewelry company, ASHI offers a range of fine jewelry featuring its signature I DO Collection of engagement rings and bridal sets as well as contemporary diamond and colored stone jewelry designs. ASHI’s Collection includes a wide array of rings, earrings, necklaces, pendants and bracelets that are proven best sellers – and every ASHI jewelry piece exhibits its unparalleled attention to craftsmanship combined with superior design.

ASHI was started in 1984 by two brothers, Sanjay and Rajeev Pandya, with funding and support provided by their father, a prominent Cardiologist in New York City. Sanjay is a Graduate Gemologist from GIA and Rajeev is a NYU Stern Business School Graduate. Both currently run the company’s New York, Hong Kong and Mumbai operations.

“ASHI is a vertically integrated jewelry company with offices and manufacturing facilities in USA, China and India which enables us to efficiently supply our customers with the latest in fine jewelry and offer exceptional value for their money,” says Sanjay Pandya, RS, Partner of ASHI Diamonds. “We maintain a unique relationship with our valued customers, giving each one the utmost personal attention they deserve.”

ASHI’s 2012 I DO Collection is an impressive selection of complete bridal engagement sets that includes exclusive designs, elegant styling, high-quality craftsmanship and affordable price points. The I DO Collection features more than 250 brand new designs that mirror fine designer styles found in higher-end branded jewelry stores. The Collection offers independent retail jewelers the tools they need to recapture a major slice of the bridal business lost to department stores and other mass merchants.

Along with the I DO Collection, ASHI also offers a complimentary and branded I DO B2C Bridal Store website to help their retail partners maximize their bridal business. Their free Bridal Store website showcases the I DO Collection bridal designs with high-quality jewelry images in different angles for viewing and mouseover zoom effect. The I DO Collection website can be branded with the jeweler’s company name, logo, store info and photo, integrated email system, customized retail markups, digital coupons, integrated shopping cart with PayPal, Google Checkout, Order By Phone options and order tracking system. There is even a customized I DO Collection mobile ready website with the jeweler’s company information, wish list and store mapping.

ASHI’s Lovebright Diamond Collection is another Collection of bridals, rings, pendants, earrings, and diamond ensembles. It features more than sixty styles. With the Collection, they are targeting quality conscious and price sensitive consumers looking to make a selfpurchase or searching for the perfect gift.

ASHI provides a comprehensive Solution of Print and Digital Marketing integrated with the latest bridal and fashion jewelry in the Industry. With ASHI’s 2011 Holiday Marketing Program, jewelers can bridge the gap between print and online marketing.

The program offers a free, branded Holiday Collection website and mobile ready website – all branded with store information, high quality enlarged 3-view product images, wish list, shopping cart with online payment options, retail price markups and integrated email system. In addition, this Digital Program provides free marketing tools such as Email Marketing Blasts, QR Codes, Online Digital Coupons and Digital e-Catalogs.

Recently, ASHI has relaunched its B2B website: www.AshiDiamonds.com. The ASHI B2B website’s updated look and functionality will enable their retail partners to quickly view detailed information on ASHI’s Jewelry Collection and Marketing Programs. ASHI’s goal is to provide its customers 24/7 access to product with enhanced user experience and simple navigation. This website allows online orders for more than 7,000 styles to ASHI as well as track orders and view account information.

The digital and technology services offered by ASHI were all developed in partnership with Avalon Solution, an e-commerce company founded by ASHI and others with background in technology. Avalon currently has over 500 retail locations utilizing its e-commerce and website solution.

Last, but not least, ASHI offers its retail partners the “ASHI ADVANTAGE” – an extensive range of merchandising, marketing and e-commerce programs designed to increase sales, market share and profitability.

ASHI Advantage includes customized brochures and flyers, e-commerce websites and digital e-catalogs, POS display trays and POP kits, TV and print ads, postcards and direct mail, posters and billboards, duratrans and counter cards, DVD loops and digital images and much more. Their goal is to give their retail partners more “pop” for their marketing dollar – enabling them to “reach out” to a wider audience and bring more customers into their store. “For over a quarter of a century, we have dedicated ourselves to serving the fine jewelry needs of the independent retail jeweler, and we are always looking for innovative ways to add value to our products and services to give our valued retail partners an edge over their competitors,” says Rajeev Pandya, Partner of ASHI Diamonds. “At ASHI, our top priorities are to help our retail partners grow their business, maximize their sales, build their brand and position themselves as “the store” to shop for diamond and gemstone jewelry in their market.”

Bridge the Gap Between Your Print & Online Marketing
June 1, 2011

New York, NY (June 1, 2011) – ASHI is proud to introduce the Most Comprehensive Solution of Print and Digital Marketing Integrated with the latest Bridal and Fashion Jewelry in the Industry. The ASHI Advantage Program incorporates all the Marketing, Ecommerce and Merchandising Strategies Critical for Establishing the better Independent Retailer as the Premier Jewelry Destination in their Market.

After hearing many Retailers complain about the difficulty of taking their Marketing Online and the complexity of managing and updating their website. As well as constantly keeping up with a myriad of new and confusing technologies – such as mobile ready website, digital catalogs, email blasts, QR codes and digital coupons – it seemed as if there were multiple opportunities for sales that were slipping away.

ASHI Advantage Digital Marketing Program developed in partnership with Avalon Solution, an industry leader in ecommerce and website development, and refined over the last two years – tackles this problem head on with a suite of digital modules to enable Jewelry Retailers to Bridge this Digital Divide.

With online search, comparison shopping, and ecommerce growing at an rapid pace and nearly comprising 10% of Retail Sales – NO Retailer can afford to miss this powerful marketing and selling channel. The ASHI Advantage Digital Marketing Program is a Turnkey Solution composed of five modules that are simple in their functionality, ease of implementation and enable Jewelry Retailers to have a presence in every major point of Digital Ecommerce.

The ASHI Advantage Digital Marketing Program developed in tandem with the ASHI 2011 Holiday Marketing Program integrates ASHI’s strength in Print and Graphics with Avalon Solution’s expertise in Digital Ecommerce. These five digital modules form the base that will enable the retailers to launch their Marketing Online.

1] Holiday Collection Website
Establishes a web presence with a FREE Customized Website for the Holiday Collection – all Branded with the retailers logo, store information, Google Map locator, high quality product images with multiple views, extensive product details, education section, wish list, shopping cart, contact us and integrated email system.

2] Mobile Ready Website
Establishes a web presence with a FREE Customized Mobile Ready Website for the Holiday Collection. As the Future of Search and Ecommerce is going Mobile – Reach Customers on the Go with a Branded Mobile Ready Website compatible with IPhones, BlackBerries, Android and all other SmartPhones this Holiday Season.

3] Email Marketing Campaign
Targets consumers with professionally designed Promotional Email Blasts, Digital Coupons and Special Offers utilizing the most efficient and cost effective marketing channel to grow your business and build your brand.

4] Digital ECatalog
Converts the Holiday Print Catalog to a Online Digital Flipbook available for easy viewing 24/7 on a Website with flip, zoom, print and save options – all linked through the Holiday Collection Website, Email Blasts or QR Code.

5] QR Code
Drive Customer Traffic from the Holiday Collection Print Marketing to the Mobile Ready Holiday Collection Website or Digital ECatalog utilizing the latest in Smartphone Scan and Surf technology.

Let ASHI show you how to Bridge the Gap between your Print and Online Marketing this Holiday Season with the ASHI Advantage Plan. Co-op Advertising is available to Approved Retailers. Get started by calling ASHI at 800.622.ASHI or your Regional Sales Representative or visit www.AshiDiamonds.com

About ASHI Diamonds

ASHI Diamonds offers a dazzling range of exquisitely crafted fine jewelry featuring its signature I Do Collection engagement rings and bridal sets along with a wide array of beautiful rings, earrings, necklaces, pendants, bracelets, vibrant color gemstones and fashionable fine jewelry of all descriptions and value.

Along with the beautiful styling and selection, the sell through on ASHI's jewelry is amazing when properly backed by ASHI's integrated and extensive Marketing Programs that includes customized brochures & flyers, ecommerce websites & digital ecatalogs, POS display trays & POP kits, TV & print ads, postcards & direct mail, posters & billboards, duratrans & counter cards, and DVD loops & digital images.

About Avalon Solution

Avalon Solution is a Web Services company offering Turnkey ECommerce Solutions for the Independent Jewelry Retailers. Avalon offers B2C Web Services in partnership with market leaders to launch Brick & Mortar Jewelry Businesses & Brands to the World Wide Web and help Independent Jewelry Retailers to capitalize on the Most Cost Effective Marketing Channel of the Future.

Avalon offers customized websites equipped with professionally designed templates and themes that showcases the retailers logo, store images, company's history, jewelry, watches & gift products, loose diamonds, digital ecatalogs, tv commercials, branded emails, over 7,000 beautiful jewelry styles with high quality images and product details and much more to help them grow their business and create a powerful presence on the World Wide Web! For more info please call 800.622.2744 or visit www.AvalonSolution.com

I Do Collection Free Website
June 1, 2011

New York, NY (June 1, 2011) — ASHI is offering a complimentary and branded “I DO” B2C Bridal Store Website that will be customized for Approved Retail Jewelry Partners.

The New Version of the “I DO” B2C Bridal Store Website will help enable ASHI’s retail jewelry partners to Maximize their Bridal business. This FREE Bridal Store Website showcases the beautiful I DO Collection Bridal Designs with high-quality jewelry images in 3-view angles along with many new features to convert website browsers into buyers.

With online search, comparison shopping, and ecommerce growing at an rapid pace and nearly comprising 10% of Retail Sales – NO Retailer can afford to miss this powerful marketing and selling channel. The I DO Collection Website is ideally positioned to take advantage of this important selling channel.

The NEW Version of the “I DO” Bridal Store Website gives Retail Jewelers even more opportunity to capture Additional Bridal Market Share by leveraging upcoming features such as:

The FREE "I DO" Collection Bridal Store Website will be branded with the Retail Jeweler’s company name & logo, store info & picture, integrated email system & customized retail markups. “I DO” Bridal Store Website will enable Authorized Retailers to:

Many “I DO” Approved Retailers are already utilizing their Complimentary and Customized "I DO" Collection Bridal Store Website by linking it to their existing website using the “I DO” Collection Hyperlink button.

About The I Do Collection

ASHI “I DO” Collection – an impressive selection of complete bridal engagement sets that includes exclusive designs, elegant styling, high-quality craftsmanship and affordable price points. This unique collection offers independent retail jewelers the tools they need to recapture a major slice of the bridal business lost to mall jewelry chains, department stores and other mass merchants.

The dazzling “I DO” Collection features more than 250 brand new, beautiful designs that mirror fine designer styles found in higher-end branded jewelry stores. Each set includes an engagement ring with a beautifully bright, eye clean center stone in round and princess cuts ranging in size from 1/5 carat to 7/8 carat, along with matching wedding bands.

Total diamond weights for the bridal sets range from 1/2 carat to 2.00 carats. The “I DO” Collection features contemporary, traditional and vintage styles, with sets priced at $995 to $5,995 Retail. A price range that represents 40% of all bridal engagement sets sold in the United States!

Besides the beautiful styling and selection, the “I DO” Collection’s sell through is nothing short of amazing when backed by ASHI’s extensive marketing support that includes integrated POS display trays, brochures, DVD loops, TV & print ads, digital ecatalog, custom website, direct mail, billboards, duratrans, posters, counter cards and much more.

For more information on ASHI’s I DO Collection, please call ASHI at 800.622.ASHI or your Regional Sales Representatives or visit www.IDoCollection.com

ASHI B2B Website Launch
June 1, 2011

NEW YORK, NY (June 1, 2011) – ASHI is pleased to announce the launch of its new B2B Website: www.AshiDiamonds.com. The ASHI B2B Website’s updated look and functionality will enable retailers to quickly view detailed information on ASHI’s Jewelry Collection and Marketing Programs. ASHI's goal is to provide its customers 24/7 access to product and account information with enhanced user experience and simple navigation..

The website showcases ASHI’s entire range of stunning and beautifully hand-crafted jewelry with high-quality images and multiple product views. The products are shown with an advanced mouse-over Java effect which gives detailed product information and zoom images of every style. This website will also allow retailers to place online orders to ASHI as well as track orders and view account information.

ASHI B2B Website will enable Authorized Retailers to:

Customized and Branded MyStoreFront

Retailers can customize the ASHI B2B Website into their own virtual MyStoreFront. Easily transforming ASHI’s B2B Website into their own B2C Website - all branded with their store info, company logo, store picture and desired retail price markup. Consumers visiting their retail store can browse and order from more than 7,000 jewelry styles via this StoreFront – virtually expanding their inventory and sales.

“This MyStoreFront Website concept will help our retail jewelry partners utilize ASHI’s inventory to expand their merchandise offering and maximize their selling opportunities at no cost” said Rajeev Pandya, Partner of ASHI Diamonds.

About ASHI

ASHI is one of the premier diamond jewelry manufacturers servicing the Independent Jewelers in North America. A fully integrated jewelry company, ASHI has been one of the most trusted and widely respected names in the diamond and jewelry business for more than 27 years. ASHI offers a dazzling range of exquisitely crafted fine jewelry featuring its signature engagement rings and bridal sets as well as contemporary diamond and colored gemstone jewelry designs.

"ASHI is a vertically integrated jewelry company with offices and manufacturing facilities in USA, China and India which enables us to efficiently supply our customers with the latest in fine jewelry and offer exceptional value for their money" says Sanjay Pandya, Partner of ASHI Diamonds.

Along with the beautiful styling and selection, the sell through on ASHI's jewelry is amazing when properly backed by ASHI's integrated and extensive Marketing Programs that includes customized brochures & flyers, ecommerce websites & digital ecatalogs, POS display trays & POP kits, TV & print ads, postcards & direct mail, posters & billboards, duratrans & counter cards, DVD loops & digital images and much more. This means that when you team up with ASHI, you will get more “pop” for your marketing dollar – enabling you to “reach out” to a wider audience and bring more customers into your store.

For more information on ASHI styles, extensive marketing support and B2B website or to open an Account, please call ASHI at 800.622.ASHI or your Regional Sales Representatives or visit www.AshiDiamonds.com

Capture an Additional 40% Bridal Market Share with ASHI's "I Do" Collection
May 20, 2010

NEW YORK, NY (May 20, 2010) — ASHI Diamonds is proud to introduce its exciting "I Do" Collection – an impressive selection of complete bridal engagement sets that includes exclusive designs, elegant styling, high-quality craftsmanship and affordable price points. This unique collection offers independent retail jewelers the tools they need to recapture a major slice of the bridal business lost to mall jewelry chains, department stores and other mass merchants.

The dazzling "I Do" Collection features more than 175 brand new, beautiful designs that mirror fine designer styles found in higher-end branded jewelry stores. Each set includes an engagement ring with a beautifully bright, eye clean center stone in round and princess cuts ranging in size from 1/5 carat to 7/8 carat, along with matching wedding bands. Total diamond weights for the bridal sets range from 1/2 carat to 2.00 carats. The "I Do" Collection features contemporary, traditional and vintage styles, with sets priced at $995 to $5,995 retail – a price range that represents 40% of all bridal engagement sets sold in the United States!

Along with its impressive range of breathtaking designs, the "I Do" Collection displays an amazing level of craftsmanship and attention to detail normally associated with branded diamond jewelry sold in upscale jewelry stores and boutiques. Pieces in the collection feature hand-set stones, hand scroll engraving and hand millgraining. The "I Do" Collection is sold exclusively in independent jewelry stores around the country that put a premium on quality, service and value. The fact that this stunning collection is affordably priced in the "sweet spot" representing 40% of the U.S. market for bridal sets means full margins and quick turns for retailers who make the commitment to "I Do" Marketing Program. In other words, you can regain some of the lucrative affordable bridal jewelry market you have lost over the years to the majors – and your customers will be thrilled to have the opportunity to get a beautiful, upscale branded bridal look at an affordable price!

Each set in the "I Do" Collection comes with an exclusive diamond jewelry certificate from Swiss Gemological Laboratory. Your customers can go online at www.swissgemlab.com and through its innovative Online Certificate Tracking Software; they can track, view, zoom, print or e-mail their unique jewelry certificate, and also revisit your store where they made the original purchase. They will see your company logo, store information, a store map, store picture and style details, as well as a link to your store's Website. For today's savvy jewelry customers, certification from an independent gemological laboratory is a must to give them confidence and peace of mind about their jewelry purchase and tangible proof of their jewelry's identity, quality and authenticity for appraisal/insurance purposes. More confident customers means more diamond bridal sales for you, the retailer – and the online certificate gives you another chance to engage your bridal customers and turn them into lifetime repeat customers.

In addition, ASHI is offering a complimentary, branded "I Do" B2C Bridal Store Website that will be customized for Approved Retail Jewelry Partners who make the commitment to carry the exquisite "I Do" Collection of diamond bridal sets.

The Website, www.idocollection.com, will be branded with your company name, logo and store information, integrated with your e-mail system and customized to your retail markup. It can easily be linked to your existing Website. Customers visiting the site can browse the entire "I Do" Collection of more than 150 exquisite bridal styles online; get comprehensive style details with high-quality jewelry images in 3-view angles; and take advantage of zoom, print and e-mail options that will help you, the retailer, close more bridal sales and engage your customers and extend your marketing efforts online.

Other features of the "I Do" B2C Bridal Store Website include:

"This new ‘I Do' B2C Bridal Store Website will help our retail jewelry partners significantly boost their bridal business," said Rajeev Pandya, Partner of ASHI Diamonds. "The site showcases I Do's vast array of stunning, well-crafted designs through high-quality jewelry images in 3-view angles – combined with print and e-mail options that will convert your prospects from browsers into buyers."

The "I Do" Bridal Store Website also gives retailers the opportunity to generate referral business, as bridal customers can e-mail their favorite style details to family and friends – all branded with your company name, logo and store information.

Along with the "I Do" B2C bridal store website, ASHI is offering approved retailers – at no charge – a beautiful, high-end, In-case Bridal Display especially designed for the "I Do" Collection.

You will also profit from the extensive, integrated marketing support program that  ASHI has developed for the "I Do" Collection that includes integrated display trays, customized seasonal flyers and brochures, television spots, DVD loops, newspaper and magazine ads, postcards and direct mail, billboards, posters, duratrans, counter cards, counter pads, tents, easels and much more. This means that when you team up with ASHI on the "I Do" Collection, you will get more "pop" for your marketing dollar – enabling you to "reach out" to a wider audience and bring more bridal customers into your store.

Please contact ASHI today to learn how you can take advantage of the exquisite "I Do" Collection, its unique branded, customized B2C Bridal Store Website for Approved Retailers and our extensive marketing support. To view a flash presentation that highlights all the features of ASHI's "I Do" Collection Marketing Program- please visit www.idocollection.com. Together, we can unlock your potential for new bridal sales, higher profits and increased market share for your business!

Nobody does "I Do" like we do!

Ashi Diamonds Offers - Complimentary and Customized I Do Collection Bridal Store Website
May 20, 2010

NEW YORK, NY (May 20, 2010) - Ashi Diamonds is proud to introduce the “I Do” Collection, a brand new collection of amazingly affordable yet elegant contemporary, traditional and vintage Bridal Engagement Sets. This stunning collection of complete Engagement Rings with bright Center Stones and matching Wedding Bands features distinctive styling, designer looks, exceptional quality and attractive pricing - all of the qualities your Bridal Customers are looking for. “I Do” Collection is guaranteed to grow the Independent Retail Jewelers' Bridal business and expand their market share!

"All Ashi ‘I Do' Collection are complete engagement sets, which are Competitively Retail Priced from $995 to $2,995. This collection is perfect for the entry level bridal market and appeals to a very large quality conscious, yet budget minded consumer while allowing our Retail Partners to make the full margins that they deserve," says Rajeev Pandya, Partner of Ashi Diamonds. "This popular price range of Bridal represents over 40% of all Bridal Engagement Sets sold, and reaches that segment of consumers that was previously lost to the major jewelry chains. With more than 175 Brand New Styles in the collection, customers are assured of finding the diamond bridal set of their dreams and the jeweler that gains their trust and wins their Bridal Business can cultivate these customers for a Lifetime of Repeat Sales. "

"Approved Retailers receive their very own Complimentary and Customized “I Do” B2C Bridal Store Website that showcases the entire Ashi I Do Collection all Branded with their Company Name & Logo, Store Information & Picture, About Us & Promotion Section, Integrated Email System, as well as their choice of Retail Price Markup- all which can be linked to their Website." says Rajeev Pandya, Partner of Ashi Diamonds. "The best part is - Ashi builds their Complimentary I Do Collection Bridal Store Website on their own Unique Customized Website URL." - for example – www.IDoCollection.com/YourStoreName

Independent Retail Jewelers can link their I Do Collection Bridal Store Website to their existing Website very easily. They can copy the HTML Code for their choice of Hyperlink Button and Email it to their Website Admin / Web Master for placing it on their Website at the desired location.

Here are some of the Amazing Features of I Do Collection Bridal Store Website:

Ashi is also offering extensive Marketing Support for the Ashi “I Do” Collection that includes integrated POS display trays, brochures & counter cards, television & print ads, postcards & direct mail, duratrans & billboards, DVD loops & Digital Images and Bridal Website & Digital ECatalog. This means that when Independent Retail Jewelers team up with Ashi on the I Do Collection, they will get more "pop" for their marketing dollar – enabling them to "reach out" and bring more Bridal customers into their store.

"At ASHI, our top priorities are to help Independent Retail Jewelers to GROW their Business, MAXIMIZE their Sales, BUILD their Brand and position them as "THE STORE" to Shop for Bridal Jewelry in their Market," says Sanjay Pandya, Partner of Ashi Diamonds. "We are always looking for innovative ways to add value to our products and services to give our valued retail partners an edge over their competitors."

To View a Demo of the I Do Collection Website, please visit: www.IDoCollection.com

For more information on the Complimentary, Customized & Branded I Do Collection Bridal Store Website, please call our New York office at 800-622-ASHI or your Regional Ashi Sales Representative.

ASHI Diamonds Introduces Silver Stones^TM Collection of 925 Sterling Silver Diamond Ensembles!
Feb 1, 2011

NEW YORK, NY (Feb 1, 2011) - ASHI Diamonds is proud to introduce the Beautiful and Affordable Silver Stones^TM Collection. This stunning line of Matching Rings, Pendants and Earrings in 925 Sterling Silver with Diamonds is retail priced from $75 to $299. This elegant and highly affordable collection is styled to make fashion jewelry affordable and to bring in new and existing customers into your jewelry stores.

ASHI's Silver Stones^TM Collection includes over 75 exquisitely crafted styles in 925 Sterling Silver with Diamond Weights ranging from .03 to .33ctw. Whether it is a highly polished look, fine hand millgraining, wet or dry sandblasting, satin or matte finish – the Silver StonesTM Collection continues in the ASHI tradition of meticulous attention to design, detail, finishing and quality.

Each piece of jewelry in the ASHI's Silver Stones^TM Collection undergoes a special two step finishing process of a Palladium Flash Plating followed by Rhodium Dip Plating to make the Silver Jewelry durable, shinier and more resistant to tarnish. Some styles are available in a 14KT Gold Vermeil finishing with 2.5 Micron Plating of 14KT Gold.

The Silver Stones^TM Collection offers trend setting and market-tested designs that reflects the perfect blend of quality and value. At ASHI, it's not just about product and price, it's also about providing the Marketing Support and Tools that independent retail jewelers need to increase their company's market share and profitability throughout the year. ASHI's Silver StonesTM Collection comes with complimentary, high-quality Point of Sales Display Tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Each POS Display Trays holds four complete and matching ring, pendants and earrings ensemble.

"At ASHI, we understand how tough the jewelry business has been for the independent retailers in the current economic environment and with many consumers cutting down on expensive fashion jewelry and other luxury purchases, it's important to offer them affordable, cutting edge styles that are versatile for everyone and for everyday wear." said Rajeev Pandya, Partner of ASHI Diamonds. "To help independent retail jewelers compete and stay on top in their market - ASHI has continued to EXPAND its business throughout the year with exciting new product launches like the Silver Stones^TM Collection - specifically designed to help them successfully bring in sales all year round. ASHI's goal, as always, is to help our Independent Retail Partners, GROW their Business, BUILD their Brand, and reach their store's full potential."

For more information please call ASHI at 800.622.2744 or visit www.AshiDiamonds.com

Ashi Diamonds Launches "Galaxy of Stars" Fine Jewelry 2010 Catalog
Oct 10, 2009

NEW YORK, NY, October 10, 2009 - Ashi Diamonds is pleased to announce the release of its new and exciting "Galaxy of Stars" Fine Jewelry 2010 Catalog, showcasing an amazing assortment of elegant bridal sets, engagement rings, anniversary bands, and an extensive collection of pendants, earrings, bracelets, vibrant color gemstones and fashionable fine jewelry of all descriptions and value. This Catalog is a comprehensive collection of many of the jewelry products that Ashi Diamonds manufactures and stocks for overnight delivery.

"For over a quarter of a century, we have dedicated ourselves to serving the fine jewelry needs of the Independent Retail Jeweler," says Rajeev Pandya, Partner of Ashi Diamonds. "We're delighted to present this "Galaxy of Stars" Fine Jewelry 2010 Catalog, a one-stop shopping and perfect over-the-counter resource for our retail partners to close more sales and convert their prospects into buyers"

This remarkable Catalog is the result of many years of jewelry experience, dedication to excellence and an overwhelming desire to help independent retail jewelers find exactly what their customers are looking for.

Whether customers desire timeless traditional jewelry or new cutting edge designs, the "Galaxy of Stars" collection showcases an exquisite array of quality jewelry that reflects the very best in fine craftsmanship and modern jewelry design.

This 160 page color Ashi Catalog includes more than 2,500 fine jewelry styles presented in a visually elegant layout alongside beautiful orchid flowers, making it an attractive and ideal resource for over the counter selling. This Catalog will enable Independent Retail Jewelers to virtually extend their store's inventory to over 2,500 fine jewelry styles - most available for overnight delivery for their customers to view and purchase.

For Approved Retailers, the Ashi Catalog will also be available in a Complimentary Customized & Branded version, which will be printed with their Company Logo and Store Information on the front & back covers.

Additionally Approved Retailers will also get a Complimentary Customized & Branded interactive Digital ECatalog that can be linked from their existing Website. This Interactive Digital ECatalog will enable their Website Visitors to browse and flip thorough the entire Ashi Catalog by exploring high quality images embedded in an electronic catalog, page by page, helping to Turn Browsers into Buyers.

About Ashi Diamonds

Ashi Diamonds is one of the premier diamond jewelry manufacturers servicing the Independent Jewelers in North America. A fully integrated jewelry company, Ashi has been one of the most trusted and widely respected names in the diamond and jewelry business for more than 25 years.

Ashi offers a dazzling range of exquisitely crafted fine jewelry featuring its signature engagement rings and bridal sets as well as contemporary diamond and colored gemstone jewelry designs.

"Ashi is a vertically integrated jewelry company with offices and manufacturing facilities in USA, China and India which enables us to efficiently supply our customers with the latest in fine jewelry and offer exceptional value for their money" says Sanjay Pandya, Partner of Ashi Diamonds. "We maintain a unique relationship with our valued customers, giving each one the utmost personal attention they deserve."

Along with the beautiful styling and selection, the sell through on Ashi's jewelry is amazing when properly backed by Ashi's integrated and extensive Marketing Programs that includes customized brochures & flyers, ecommerce websites & digital ecatalogs, POS display trays & POP kits, TV & print ads, postcards & direct mail, posters & billboards, duratrans & counter cards, and DVD loops & digital images.

By launching this Catalog, Ashi has offered an opportunity to Independent Retail Jewelers to get an edge over their competitors, increase their virtual inventory and service their customers. All of their customers' wants, needs and fine jewelry desires will be fully satisfied within these pages. With most items in stock and ready for immediate shipping, it's a one-stop shopping and a perfect over-the-counter resource for closing sales and converting their Prospects into Buyers.

For more information on Ashi Diamonds' "Galaxy of Stars" Fine Jewelry 2010 Catalog or to request a copy of the catalog, please call our New York office at 800-622-ASHI or your Regional Ashi Sales Representative or visit www.AshiDiamonds.com

Ashi Diamonds Introduces Ashi Essentials - A Collection of Best Selling, High Turn, Basic Styles
Nov 10, 2009

NEW YORK, NY, November 10, 2009 - Ashi Diamonds is delighted to present the New - Ashi Essentials - A Collection of Beautiful, High-Quality, Aggressively Priced, Basic Jewelry Styles that can account for more than 50-60% of a Retail Jewelry Store's Sales throughout the year. Along with the appropriate marketing & merchandising, these Classic & Timeless Ashi Essential Styles will increase the Independent Retail Jewelers' inventory turns, sales and profits.

"The Ashi Essentials Program represents an extension of our Commitment to always provide our Independent Retail Jewelry Partners with the very best in product selection and marketing solutions," says Rajeev Pandya, Partner of Ashi Diamonds. "We're dedicated to provide the latest trends and cutting edge styles in Bridal and Fashion, and now we, at Ashi, have designed this innovative and complete turnkey program of the best selling and most popular classic jewelry styles to help Independent Retail Jewelers to maximize their sales and profits all year around. Just like the little black dress and matching shoes are a must for her Wardrobe - these Ashi Essentials are a must for a Jewelry Store."

Studies show that basic jewelry styles can turn from 3.5 times per year to as much as 4 times per year on some categories. This means that basic items can turn several times in the time it takes Retail Jewelers to sell the rest of their jewelry inventory. This represents a HUGE percentage of their sales and profits for the year. Inventory turn is the KEY to PROFITABILITY!

"In these tough economic times, it is imperative for Independent Retail Jewelers to take FULL advantage of EVERY aspect of their inventory – particularly those basic, timeless, classic items that provide the most sales and inventory turns in their store," says Sanjay Pandya, Partner of Ashi Diamonds. "All of our products in the Ashi Essentials collection, have fabulous track records and are proven top performers at both the regional and local levels – and their sell thru is nothing short of extraordinary! These items form the backbone of inventories carried by successful retailers."

These proven best sellers include - Timeless - High Turn - High Demand - High Volume - Must Have - Essential Diamond Jewelry Styles for Retail Jewelry Stores and the perfect complement for each Customer's Personal Jewelry Collection. This includes the following classic & timeless styles:

Ashi has carefully created this innovative program of beautiful, fashionable, high-quality and finely crafted items at extremely competitive prices to help their retail partners to maximize sales and profits during the holiday season and beyond. Ashi Essentials also provides comprehensive merchandising and marketing support to ensure program's success. Ashi Essentials gives all the tools to Retail Jewelers to increase their sales and inventory turns and become more competitive in the marketplace.

Ashi Essentials is backed up by an extensive Merchandising & Marketing Program that can be customized to suit individual store needs. This includes:

Every Ashi Essential Collection comes with its own complimentary and high quality - Point of Sale - Display Tray - hand crafted with customizable individual pads in a rich fabric with a pearl luminescent finish that will fit into any showcase and store décor. Whether the Jewelry Retailers are searching for a comprehensive basics presentation or just looking to fill in some particular bread-and-butter styles at specific price points, Ashi Essentials is the answer to all their basics merchandising needs!

In addition, every jewelry style from Ashi Essentials collection comes with a Gem Lab Certificate from Swiss Gemological Laboratory, an exclusive provider of jewelry certificates for all of Ashi's Jewelry. An Independent Certificate from Swiss Gemological Laboratory gives customers the confidence they need for Jewelry Retailers to close the sale. It also provides them with independent proof of their jewelry's value for insurance purposes should it ever be lost, stolen or damaged. Swiss Gem Lab's Innovative Online Certificate Tracking Software and Integrated Email System allows customers to Track, View, Print & Email their Jewelry Certificate, Style Picture & Details along with Jewelry Store Info to their family and friends - All Online - via www.SwissGemLab.com. This same Technology is now being extensively used as a Marketing Tool by Ashi's Retail Partners across the country to successfully Convert their Prospective Customers into Buyers.

For more information on the Ashi Essentials Program, please call our New York office at 800-622-ASHI or your Regional Ashi Sales Representative.

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Avalon Solution Offers Turnkey Website Solution for Independent Retail Jewelers
JAN 11, 2010

ECommerce Solution feature Secure Shopping Cart, Product Upload, Multiple Template Designs & Themes, Easy Customization, Designer Jewelry & Watch Section, Over 5,000 Fine Jewelry Styles with High Quality Multiple-View Images, Continuous Updates and a Comprehensive Range of Value Added Services and Support.

NEW YORK, NY (JAN 11, 2010) — The World Has Gone Online! While a website will not replace the jewelry retail brick and mortar store, it is an important tool for showcasing what jewelers have to offer 24/7! Study after study has shown that ECommerce has continued to explode in the last few years, despite the struggling economy. In fact, according to Forrester Research's prestigious US ECommerce Forecast, Online Sales in 2010 could reach approximately $176.9 billion, representing a 13% growth. Diamonds and Jewelry, in particular, have been a major category for online retailers as consumers are researching and buying billions of dollars worth of diamonds and jewelry online. According to ComScore's report, Jewelry & Watches ranked as the top performing online retail category for the 2009 holiday season growing 20 percent versus a year ago. As consumer-shopping habits have shifted towards demanding 24-7 availability, flexibility and convenience from retailers, it has become imperative for traditional jewelry stores to have a b Web presence. That's where Avalon Solution comes in.

Avalon Solution is a leading B2C Web Services provider dedicated to helping Retail Jewelers establish their own branded Websites. Avalon utilizes the latest developments in technology, digital imaging, jewelry styling and fashion to help jewelers extend their businesses online by offering end-to-end ECommerce Solutions customized to suit their specific needs. Over time, Avalon has earned its reputation for innovative technology and unparalleled customer service and support.

"We, at Avalon Solution, understand the Jewelry Business and what it takes for Jewelers to be Successful Online!" says Rajeev Pandya, Partner of Avalon Solution. "Having a good Website is an essential tool for any brick and mortar jewelry store to help them showcase their merchandise, attract new business, develop a b long-term 24/7 relationship with their customers, and to make sure they have a share in this growing online market." "Avalon Solution was built with the idea that Content is King – that is why we have an extraordinary assortment of over 5,000 Jewelry Styles – an Exquisite Collection of Fine Jewelry with High Quality Multiple View Images and Product Details of the Jewelry to Turn Browsers into Buyers!"

Avalon Solution makes it easy for Prospective Customers to find and connect with their Independent Retail Jeweler online and browse their jewelry collection 24/7. At the same time it enables the Retail Jeweler to serve their Customers beyond the limits of time and place, so that they can grow their business & build their brand. Avalon's comprehensive turnkey online services and support program sets it apart from its competitors.

Avalon Solution offers the following benefits to the Independent Retail Jewelers:

Avalon Solution provides the retailers the opportunity to customize and continuously update their websites as much – or as little – as they need along with a comprehensive Turnkey online services and support program. Through Avalon's Admin Section jewelers can use one of the company's professionally designed website templates, flash introductions and color themes and customize with their own content, jewelry products, custom pages, logos and web links to their designer jewelry and watch brands. Partnering with Ashi, and soon other industry leading vendors, to provide over 5,000 of the latest jewelry styles with beautiful images and detailed description to launch your Website. Retailers using this state-of-the-art web services can easily and efficiently upload products, change product prices, create special promotions and marketing pages, update other key time sensitive data such as store information and customer information.

Not only are consumers buying billions of dollars worth of diamonds and jewelry online; they are also using the internet to “pre-shop” and educate themselves before making both online and in-store purchases. Avalon Solution has integrated a Secure Shopping Cart to its ECommerce Solution to help Retail Jewelers sell their products online directly via their website. Avalon integrates PayPal and Google Checkout, two of the most widely used online payment methods, to streamline the jewelers' entire online sales process. Avalon Solution has partnered with Trustwave – the Industry Leader in Online Security Solutions to provide SSL Certification for the Jewelers Websites.

Avalon Solution also offers Diamond Search utilizing Rapaport's RapNet Diamond Feed. RapNet is Rapaport's Diamond Trading Network connecting thousands of the best diamond suppliers and buyers around the world. In addition, Avalon Solution offers a wide range of Value Added Services such as Google Web Analytics with detailed daily reports of visitors and their browsing history & preferences. Google Maps as a store locator along with Google Voice help your customers keep in touch with you. Search Engine Optimization to improve your search engine page ranking, and the ability to customize your title tags and keywords makes it easier for customers to find you on the web. Website visitor account creation and personalized company emails hosted on Google Apps help you reach out to your customers. Integration with YouTube to display your TV Commercials and Social Media Network accounts setup on Twitter, Facebook, MySpace help you build your brand.

Avalon Solution also provides Domain Registration and Web Hosting Services through its technology partners, GoDaddy, one of the world's largest Domain Name Providers and RackSpace, the industry leader in Web Hosting Services.

"Our Integrated Turnkey ECommerce Solution was built from the ground up with over 100 Independent Retail Jewelers using our web services and giving us continuous feedback and suggestions for the last two years.” says Neelesh Ghoshalkar, CTO of Avalon Solution. "Avalon uses the latest proven Web technologies such as Microsoft.NET Web Services, ASP, Java, Ajax, Adobe Flash, Adobe Flex and Microsoft SQL Server as a robust back-end database to make your Website come alive. We have a team of over 30 professionals specializing in website programming, digital imaging, content development, graphic design, testing and support to keep your customers connected to you".

Avalon Solution's Turnkey Ecommerce Website Program has already received glowing accolade from many of our satisfied retail jewelry partners:

"I've tried several different ways to produce an ongoing Web site, from hiring high-paid developers to building my own, but the maintenance always stopped me cold … Thankfully, Avalon Solution came along, I signed up, and now I have a professional Web site that is actually functional, updated and impressive … Coupled with the fact that it is spearheaded by one of my vendors is the icing on the cake. Thank you so much for having the vision and understanding of what I need as an independent jeweler."

~ Andy Koehn, Owner of Koehn and Koehn Jewelers in West Bend, WI, BIG member

"We have been very pleased with our new Web site designed by Avalon Solution. We are enjoying numerous improvements over our old Web site. One thing we like is the continual updating and improvement to the Web site. It keeps an updated bridal catalog and sales flyer on the site. It also provides links to our designer collections of watches and jewelry. I would highly recommend Avalon's Web site and expertise to anyone."

~ Ron Taylor, Manager of Gem Jewelers in Ada, OK, RJO member

"We are excited at the potential our new Web site has. We had a customer walk in with printed pictures of the Web site items that resulted in a $2,700 sale. We utilized the Wish List program to write an order with pictures and prices and a total of the order. Also, the pictures and details of the inventory have been great for doing appraisals." to anyone."

~ Shane Woodruff, Owner, Crockers Jewelers, Texarkana, TX, CBG member

"The Web site is incredible, and it made selling a lot easier this holiday season. I was very surprised how many people went on the site and came in with a printout of what they wanted for Christmas. The Wish List feature makes the sale for you! It also is very easy to customize the site (adding upcoming events and promotions, etc.) I am looking forward to using this long overdue (for me) sales tool to help my business grow."

~ Frank Intorcia, Owner, Frank Anson Jewelers, Staten Island, NY, IJO member

To view a demo Website and more detailed description of Avalon Solution's Turnkey Website Services, please visit
www.AvalonSolution.com.