We're excited to introduce AVA™, ASHI's new AI-Powered Virtual Assistant powered by Google Gemini is now available on our B2B Website.

Designed to make your buying experience faster, smarter, and more convenient, AVA™ is available 24/7 to help you:

Get quick answers for product search, inventory checks, and style recommendations.

Email Style details, add items to Cart or Wish List, Place Orders, create Sales Quotations, and manage Special Requests with ease.

Attach an image in AVA chat to help discover similar styles instantly.

Track orders, view order details, and check shipment status quickly with AVA.

Powered by advanced AI and seamlessly integrated into the ASHI B2B platform, AVA helps you get answers, explore products, and place orders in seconds.

When you need additional assistance, AVA can seamlessly connect you with ASHI's experienced Customer Service team for personalized support.

Whether you’re checking style availability, reviewing product details, searching matching styles, or helping a customer find the perfect piece, AVA is designed to make every step easier.

Log in to your ASHI B2B account today and experience a smarter way to get product assistance with AVA.

We look forward to helping you work faster, access information, and discover more.

We've introduced AVA AI Order Assistant, a powerful new feature on the ASHI B2B Website that helps you place orders faster by automatically extracting order details from your purchase order text or files.

Placing orders just got faster, smarter, and easier.

How AVA Works

• Paste or Upload Purchase Orders: Simply paste your order text or upload a PDF, Excel, CSV, or TXT file
• Instant AI Extraction: AVA automatically extracts Style Numbers, Quantities, PO Details, and Shipping Information
• Smart Review & Validation: Easily review, edit, and confirm styles with built-in validation and suggestions
• Add to Cart in One Click: Add all valid styles directly to your cart - ready for review and order placement on ASHI B2B

Built to Make Ordering Easier

• No more manual typing of style numbers
• Works with emails, spreadsheets, or documents
• Reduces errors and saves valuable time
• Helps you place orders in seconds

We've enhanced the ASHI Marketing Section to make it easier than ever to access and use high-quality marketing assets for your store.

From high-quality images and videos to ready-to-use social media content, everything you need is now organized, easily searchable, and ready for download - with or without your logo.

This update allows retailers to effortlessly search for and download All Marketing Assets from our jewelry collections - all in one place.

Finding assets is now faster and more intuitive. You can search using Keywords, Style ID, ASHI Order #, Invoice #, Memo #, or PO # to instantly access relevant images, videos, and marketing materials.

You can further refine your search using advanced side filters such as Content Type, Jewelry Type, Collection, Theme, Media Type, Style Count, Product Type, Product Style, Metal Color, Stone Type, and Stone Shape - helping you find exactly what you need with precision.

With the “My Style Images” feature, you can quickly view and download images, videos/reels, and marketing assets for styles you’ve purchased or transacted with ASHI in the last three years. Use filters to refine your search and find exactly what you need in seconds.

You can also customize these assets by adding your store logo and custom text, ensuring your marketing materials are uniquely branded. Simply upload your logo, add text, choose black or white color options, and adjust size and placement. Once finalized, apply these settings and download your personalized assets instantly.

You can download all assets directly from the ASHI B2B website - no redirects, no extra steps - making it seamless to use content for social media and in-store promotions.

If you can’t find specific marketing or social media images, ASHI also offers an Email Image Request option to support your needs.

Get ready to experience a significant boost in the speed of data retrieval on ASHI's Product List and Search pages with Elasticsearch! Tap into Elasticsearch's robust indexing and searching abilities to enhance your product search functionality.

KEY FEATURES OF THE ELASTICSEARCH

• Speedy Data Retrieval: Elasticsearch significantly boosts the speed of data retrieval on ASHI's Product List and Search pages.
• Enhanced Product Search: ASHI has integrated Elasticsearch—an advanced, modern search engine—into its platform to deliver faster, more relevant search results and deeper product insights. With enhanced functionality and intelligent features, Elasticsearch enables you to quickly locate the exact products you're looking for without sifting through countless items, streamlining your browsing and ordering experience.
• Improved User Satisfaction: Deliver quicker and more precise product search results, enhancing user satisfaction.
• Smooth Browsing Experience: Ensure a smooth browsing journey, resulting in heightened satisfaction and improved search results. Get ready to transform your business strategy with the dynamic capabilities of Elasticsearch

We’ve introduced an enhanced browsing experience to make product discovery easier and more tailored to your needs. Now, you can seamlessly switch between “Unique” and “All Styles” views - right from the Product List and Search Results pages.

Customize Your Product View with Our "Sort by Unique Styles" Feature:

• Unique: Quickly switch between viewing one top-selling style from each product family.
• All Styles: Quickly switch between viewing all available styles in every variation, including diamond weights and metal colors, that works best for you.

Your selection is automatically saved for the duration of your session - so no need to reselect as you explore. Start browsing with ease and discover the styles that matter most to your business!

We’ve added a powerful new Upload & Download feature to simplify style management and streamline your order process. You can now bulk upload styles directly to your Sales Quotations, and download your current selections with ease.

Key Features:

• Bulk Upload: Use an Excel or CSV file with three columns:
  
  
  • Style ID (required)
  • Qty (optional)
  • Style Comment (optional)
• Upload Capacity: Add up to 250 styles at once, including individual comments for each style.
• File Size Limit: Maximum upload size is 1 MB.
• Error Handling: If any styles contain incorrect data, a downloadable error log will be generated for your review.
• Download with Details: Export all styles in your Order Cart. The file is automatically saved to your system’s default Downloads folder.
• Comprehensive Data: The downloaded file includes:
  
  
  • Style Comments
  • SPO Instructions
  • Inventory Status
  • Style Pricing
  • And more

This enhancement is designed to save you time, reduce manual effort, and make managing large style orders faster and more efficient than ever before.

A simpler way for your team to manage orders, collaborate, and stay organized.

We’re excited to launch Multiple Order Carts Functionality on the ASHI B2B Website - giving each authorized user within your retailer account their own dedicated Order Cart and Wish List.

Buyers, ASHI Sales Reps, and Customer Service Team members can now independently manage styles, quantities, and orders without disrupting other users’ workflows.

What’s New

• Individual Order Carts and Wish Lists for each authorized user
• Centralized dashboards for easy access and navigation
• View-only visibility into other users Order Carts and Wish Lists
• Ability to copy styles into your own Order Cart, Wish List, and Sales Quotations
• Improved visibility across team ordering activity

Why It Matters

Multiple Order Carts and Wish Lists help your team:

• Stay organized across buyers and departments
• Eliminate conflicts caused by shared Order Carts and Wish Lists
• Simplify collaboration with ASHI Sales Representatives and Customer Service Team
• Manage styles, quotations, and orders more efficiently
• Create a faster and smoother ordering workflow

This enhancement was designed to make ordering easier, clearer, and more efficient for your entire team.

Start exploring the new Multiple Order Carts functionality today.

Key Features of the Recommendation System

• AI-driven engine tailored for B2B product suggestions
• Built to enhance retailer engagement and boost sales

ASHI is launching a powerful Embedded Real-Time Analytics feature on the ASHI B2B Website — designed to empower retail partners with faster, data-driven decision-making and streamlined order fulfillment.

Key Features of the Advanced Analytics Report:

• Personalized Dashboards: Retailers can instantly access sales performance, trending styles, and key metrics — all tailored to their account and displayed in a centralized dashboard.
• Actionable Insights: From within the analytics view, retailers can seamlessly navigate to relevant list pages to add items to cart, save styles to wish lists, apply filters, or generate sales quotations - turning insight into action instantly.
• 24/7 Availability: Analytics reports are accessible anytime from the ASHI B2B Website, enabling retailers and sales teams to retrieve the latest business insights without needing customer support.
• Enhanced Engagement: With real-time, data-backed visibility, retailers can make smarter, on-the-spot decisions—boosting sales and optimizing operational workflows.

This advanced analytics tool will revolutionize how retailers interact with their data, driving efficiency, improving performance, and elevating the overall B2B experience.

ASHI is introducing a groundbreaking new feature on the ASHI B2B platform - an AI-powered Visual Search Tool that allows retailers to upload any image and instantly discover visually similar styles from ASHI’s vast jewelry collection. Powered by Google Vision API and state-of-the-art deep learning technologies, this innovative tool redefines product discovery in the jewelry industry.

This powerful capability represents a major leap in digital merchandising, enabling retailers to respond more quickly and accurately to consumer demands. Whether a customer shares a social media photo or a snapshot taken in-store, ASHI’s Visual Search will identify similar styles in real time - streamlining the sales process and unlocking new revenue opportunities.

How It Works:

The AI engine analyzes key design elements - such as metal color, stone shape, and overall style attributes - to deliver highly relevant product matches. This intelligent matching bridges the gap between customer inspiration and available inventory, reducing the sales cycle and enhancing opportunities for upselling coordinated sets and complementary styles.

Retailers Benefits:

• Faster product lookups and style recommendations
• Effortless personalization of the shopping experience
• Improved sales associate confidence with on-the-spot suggestions
• Higher customer engagement and satisfaction
• Stronger loyalty through intuitive, curated shopping

By leveraging visual AI to anticipate and interpret customer preferences, retailers can turn a single product inquiry into multiple selling opportunities - delivering a seamless, modern, and data-driven shopping journey.

With this integration, ASHI positions itself at the forefront of AI-driven digital transformation in the jewelry industry, empowering its retail partners to succeed in an increasingly visual, fast-paced marketplace.

We’re excited to announce a major enhancement to the ASHI B2B platform — Product Detail Page now features automatic AI Similar Style Suggestions, intelligently curated using advanced machine learning algorithms.

Our AI technology analyzes multiple design characteristics, including style elements, metal color, gemstone shape, setting type, and overall design aesthetics, to present you with a selection of visually and stylistically similar pieces.

When you visit any product page, you’ll instantly see related designs and complementary jewelry styles that share similar features — making it easier than ever to discover matching items or alternative options for your customers.

This feature is designed to help you:

• Upsell by suggesting premium or upgraded variations of a selected style.
• Cross-sell by showcasing coordinating designs within the same collection.
• Personalize customer recommendations based on their browsing or purchase preferences.

With this enhancement, you can offer a more seamless, engaging, and intelligent shopping experience — ensuring your customers always find the perfect piece, whether they’re exploring similar designs or looking for a complete jewelry set.

We have introduced new Top and Side Filters on the Product List pages to help users refine their searches more efficiently. These upgraded filters now include enhanced Style Views - Purchase History, Stock Availability, Transacted (styles you have purchased), Explore (new styles not purchased), and an improved Price Range Slider - making it easier for users to navigate and filter products with precision.

Stock Availability – Top Filter

The Top Filter provides two options:

• In Stock: Displays styles currently available with ASHI.
• In Production: Lists styles currently in production.

Users can select one or both options. Selections are synchronized with the Side Filter for consistent results.

Stock Availability – Side Filter

Users can select one or multiple options:

• In Stock: Shows all styles with one or more quantities available and displays the In Stock flag.
• In Production: Lists all styles currently in production, including products that are already in stock.
• Available in 2 Weeks: Styles arriving within 14 days (includes items already in stock).
• Available in 4 Weeks: Styles arriving within 28 days (includes items already in stock).
• Available in 6 Weeks: Styles arriving within 42 days (includes items already in stock).

Any selection in the Side Filter automatically syncs with the Top Filter, and vice versa.

Styles Filter

The radio button options under Styles allow users to view:

• All: Displays all styles within the selected category/filter criteria.
• Transacted: Displays styles you have ordered, purchased, or on memo from ASHI.
• Explore: Displays styles that have not been transacted in the past 3 years + current year, allowing users to discover new opportunities.

Users can add selected styles to their Sales Quotation, Wish List, or Order Cart.

Breakdown of Transacted Styles:

• My Stock: Styles in your inventory (if data is shared via BIG/EDGE).
• Open Order: Styles ordered from ASHI but pending shipment.
• Open Memo: Styles sent on Memo that are still open.
• Asset Purchases: Styles purchased through Asset Purchases.
• Memo Purchases: Styles purchased via Memo.
• Credit Returns: Styles returned to ASHI for credit.
• Memo Returns: Styles returned from Memo.
• Not in My Stock: Styles transacted in the last 365 days but not in My Stock (if data is shared via BIG/EDGE).

Key Features of the Price Range Slider

• Displays minimum and maximum handles for selecting a custom price range.
• Numeric range values are shown on both sides of the slider and update dynamically as handles move.
• The slider range automatically refreshes when the user:
  • Adds or removes categories (e.g., Wedding Bands along with other categories).
  • Applies or removes other filters.
• Minimum Price: Set to 1.
• Maximum Price: Rounded up to the next 10 or 100 based on the highest product cost/retail price among selected categories.

We’ve introduced a new mouse-hover image preview feature on style attributes to enhance product exploration and style comparison.

With this enhancement, hovering over any attribute icon or image instantly displays the related style as the main product image, with the Style ID clearly shown on a contrasting background at the top. This real-time preview allows users to see how different attributes affect the overall design without clicking, reloading, or leaving the page. The same hover-preview functionality is also available in the Select Variant pop-up for both Order Cart and POS Displays.

Overall, this enhancement streamlines the product viewing experience, making it easier to compare variations, evaluate styles, and explore options directly from the Product Detail Page.

We’re thrilled to introduce the new Multiple Page Style Selection feature on the ASHI B2B platform - a powerful upgrade designed to make your product browsing and selection process faster and more convenient.

As you explore various product pages, you can now select multiple styles simultaneously - and when you’re ready, add them all together in a single click to your Order Cart, Wish List, or Sales Quotation.

Key Benefits:

• Save time by adding multiple selections across pages in one go.
• Streamline your workflow with fewer clicks and smoother navigation.
• Enjoy a seamless user experience as you move through different pages.

This update ensures a more efficient, flexible, and intuitive shopping experience - helping you focus on what matters most: finding and selecting the perfect jewelry styles.

ASHI is set to launch AVA, the intelligent AI-powered ASHI^® Virtual Assistant, built to provide real-time, personalized support on the ASHI B2B platform. Designed to deliver speed, precision, and convenience, AVA will help retailers quickly:

• Find products
• Check stock availability
• Place orders
• Request quotes
• Get instant, accurate answers

AVA is engineered to transform how retailers interact with ASHI’s B2B platform by offering faster, smarter, and more intuitive service. Powered by OpenAI’s latest large language model (LLM) and securely hosted on Microsoft Azure Cloud, AVA ensures fast, reliable, and scalable performance across both desktop and mobile devices.

Smarter Selling, Simplified
This cutting-edge assistant blends conversational AI with deep integration into ASHI’s product systems, enabling retailers to:

• Effortlessly explore thousands of jewelry products
• Add items to the shopping cart, wish list, or sales quotations
• Submit special order requests
• Request custom quotes
• Email style details instantly - all with remarkable ease

Among AVA’s standout features is its use of smart follow-up prompts, which guide users through a dynamic and personalized experience. When queries become complex or require human attention, AVA’s intelligent escalation system will seamlessly connect retailers to an experienced member of the ASHI customer service team - some with over 25 years of service - ensuring trusted support with a personal touch.

Style History gives you a complete view of open orders, open memo, asset and memo purchases, order history, and my stock* (if inventory data is available to ASHI). Style History includes records from the past 3 years.

This helps you make informed decisions when managing stock, top sellers, or new designs.

• My Stock^*: Current units available in your inventory
• Open Order: Units pending to ship
• Open Memo: Units on memo, for purchase or return
• Asset Purchases: Units billed through asset invoices
• Memo Purchases: Units billed on memo
• Credit Returns: Units returned for credit

Our platform allows you to effortlessly search for and download high-quality social media images, videos, and reels of our jewelry collections. You can also customize these assets by adding your store logo, ensuring that your marketing and sales materials are uniquely branded.

We have introduced a powerful new feature to the Order Cart, Sales Quotation, and Wish List - making product search and order management more intuitive and efficient. These new functionalities empower you to make the most of the platform with ease and precision.

These new features are now available to both Retailers and ASHI Sales Representatives.

Below is a list of enhancements included in this release:

• Search / Barcode Entry Field: Add styles directly by entering a full or search by entering a partial Style ID or by scanning the Style Barcode.
• Special Order Popup: Convert a Regular Style into a Special Order Style seamlessly.
• Style Variant Popup: View all available variants for a style and update it with the desired variant.
• Style Transaction History: Access detailed information on your past orders, open orders, open memos, purchases, returns, and inventory for each style.

You will also notice several minor GUI and functionality enhancements while working with the new Order Cart.

We are excited to introduce the latest addition to the ASHI B2B Website - the Sales Quotation Module. This innovative feature allows you to create and manage Sales Quotations effortlessly.

The Sales Quotation feature fosters collaboration and communication, enabling users to seamlessly create, share, review, and adjust quotations as needed.

KEY FEATURES OF THE ASHI B2B SALES QUOTATION

• Flexible Creation and Management: Create and add styles to Sales Quotations from various pages, enhancing flexibility and convenience. This added adaptability makes our platform a superior tool for managing your Sales Quotation needs.
• Customized Access: Tailored access levels are set to ensure that different user roles can operate efficiently, optimizing workflow and productivity.
• Comprehensive Visibility: Retailer Admins, Purchase Managers, and ASHI Salesmen can now collaborate more effectively with clear visibility across all stages of the sales process.
• Efficient Ordering: Quickly transfer quotations to the Order Cart, facilitating smooth and swift transactions.
• Effortless Customization: Our customization options allow for quick adjustments to quotations to meet diverse customer needs.
• Enhanced Wish List Feature: Easily save styles to your wish list for future reference directly from the Sales Quotation and vice versa. This feature ensures that your favorite selections are always at your fingertips, simplifying future transactions.
• Advanced Sharing Capabilities: Email Sales Quotations to users at either Cost Price or Retail Price, providing flexibility and control over pricing strategies.
• Sales Associates Sharing Capabilities: Provides Sales Associates with access to the ASHI B2B website at Retail Prices. This allows them to engage with consumers and send emails using style info and pricing, complete with your store logo and markup, fostering enhanced customer interactions.

This module is designed to empower you and your team, ensuring that you have the tools to succeed in today’s competitive market.

Explore the Sales Quotation feature on ASHI's platform today and discover a new level of efficiency and convenience.

We are thrilled to unveil the Business Overview Report, now available on the ASHI B2B Website and powered by Microsoft Power BI. This comprehensive report delivers a detailed analysis of crucial Key Performance Indicators (KPIs) that are essential for gaining insights into your business. Featuring intuitive visualizations and interactive dashboards, the report offers a transparent view of your organization's performance metrics, empowering you to make informed decisions and strategically plan for the future.

KEY FEATURES OF THE BUSINESS OVERVIEW REPORT

• Comprehensive Analytics: Delve into your sales performance and preferences with intuitive visualizations and detailed reports.
• Data-Driven Decision-Making: Harness near-real-time data and analytics to make informed decisions, elevating your sales strategies.
• Efficient Operations: Save time and resources with automated processes for data analysis, reporting, and inventory management, allowing you to focus on driving sales and growing your business.
• Drill-down Capabilities: Equip your team with actionable insights from the Business Overview Report, empowering them to optimize operations and propel growth in today's competitive landscape.
• Comprehensive Excel/PDF File: This Excel/PDF report offers an exhaustive analysis of data gathered over the past four years. It includes intricate sections on Purchases, Returns, and Special Orders for in-depth evaluation. This report can be shared with your internal users, with ASHI, or any external stakeholders.

We will continuously enhance the features available in the Analytic Module over the next few months. Get ready to transform your business strategy with the Business Overview Report. We're excited about the potential of this feature and committed to supporting your growth through innovation.

Our latest Orders and Accounts Drill-down Reports will provide you with a more detailed view of your data for all current and past orders related to your accounting in the easiest and simplest format.

Memo reporting feature allows you to mark the memo styles as sold, share, and suggest replenishments to ASHI to create the invoicing.

ASHI B2B Website now has Style Inventory Information available on our extensive Jewelry Collection. To close a sale, it is important for you to be able to inform your customer of the dates when you will be able to deliver their selected jewelry style.

While viewing styles or placing orders on the ASHI B2B Website, you can now see if any item is available in stock for immediate delivery. There will be a notification on the product detail page about whether that style is available in stock, or how soon it can be shipped, along with an approximate shipping date.

Approved Retailers can also utilize ASHI's No Obligation, 5-day Preview Program to Turn Browsers into Buyers. With a proven 45% sell-through track record - you can leverage ASHI's extensive in-house Inventory to select the right styles for a 5-day Preview and Close the Sale!

Explore this feature by logging in with your Jewelers ID by visiting www.ashidiamonds.com

You can view the Special Order feature on the Product Detail page for most styles. With the help of the Special Order feature, you can place an order by selecting the Metal Karat, Metal Color, or Size as per your requirement. The website will provide you with an approximate price and delivery date of that style, and simply place your special order online.

To convert browsers into buyers, use ASHI's Inventory Info for asset orders and no hassle, 5-day Memo Preview. With a confirmed 45% sell-through track record, ASHI's vast In-House Inventory will help you select the perfect styles to close the sale!

The Custom Quote feature allows you to get a quotation for any ASHI Style including customizations in Metal Karat, Metal Color, Size, Diamond Quality, Diamond Weight, Center Stone, or Color Stone. You can also set your approx. budget and upload a reference image or sketch. Once you've submitted your requirements, we will provide your team with a Custom Quote for your product.

To convert browsers into buyers, use ASHI's Inventory Info for asset orders and no hassle, 5-day Memo Preview. With a confirmed 45% sell-through track record, ASHI's vast In-House Inventory will help you select the perfect styles to close the sale!

A real-time virtual try-on feature embedded onto the ASHI Website for rings, pendants, earrings, and bracelets.

While most people associate virtual try-on as an eCommerce feature, we are seeing very compelling cases in physical retail stores. This feature is used to assist consumers in visualizing the style, additional colorways, and similar styles on themselves.

This feature has a Live Try-On option with a built-in face beautifying effect that smooths your complexion and improves lighting, along with Virtual Try-On options with developed images, so all you have to do is stack and layer as many pieces as you’d like. This creates a personalized shopping experience for consumers when they step into a retailer’s store.

With this, Sales Associates can simulate rings, pendants, earrings, and bracelets for their consumers to try-on their favorite styles in-store with a smartphone or tablet. This technology enables consumers to shop in comfort while sharing their jewelry-buying experience with friends and family.

This technology improves consumers’ confidence in jewelry purchases by allowing them to experience realistic product try-on that accurately depict the style.

Virtual Try-On will enable our retailers to stay ahead of the competition and grow in response to consumer demands. Retailers will be able to provide a tailored shopping experience for their customers, allowing them to try-on jewelry before placing an order. Providing their customers another reason to buy jewelry by offering a powerful jewelry try-on solution online. When consumers see that the retailer understands their needs by offering a service that other companies do not, they are more likely to choose them.

Who will have access to this feature?

Any Sales Associate who has access to the ASHI B2B Website will be able to utilize this feature. They can show off their ASHI products instantly with a smartphone or tablet. This will enable Sales Associates to interact with consumers, bring the experience to life and close sales.

Key Benefits:

Customer Engagement: Enriches the customer experience by providing personalized recommendations, visual modifications, and social media integration.

Personalized Experience: Allowing recommendations from a virtual assistant and sharing interesting products with friends.

Low Return Rates: Try before you Buy, enabling customers to virtually try-on jewelry designs. Resulting in higher confidence and reduced return dates.

Enhanced Conversion: This will boost your conversion rate and ROI, taking your sales and revenue to the next level.

Watch Our Video to Learn More...

ASHI’s 360 Degree feature provides an enhanced preview of the jewelry where you can control the product view, giving you a better perspective of the style. ASHI is committed to creating innovative products and solutions to help you grow your business and brand.

ASHI’s 360 Degree Product Views and detailed Jewelry Measurements will help your Customers get a better picture of the jewelry and assist your Sales Associates in closing Sales!

Auto Spin - Get a complete preview of the style you are looking for with the Auto-Spin feature.

Mouse Drag - You get full control of the product view as you can control the 360 Degree spin with a simple mouse click-and-drag functionality.

Complete Control - From Drag-to-Spin to Play/Pause button, gain full control of what you want to see in the product. Pause/Play and rotate the product to the angle you want to view.

Mobile-Friendly - ASHI’s 360 Degree Product Views will function across all devices and is responsive to varying screen sizes, whether it’s a Smartphone, Tablet, or Desktop.

We are thrilled to announce a new enhancement to the ASHI B2B Website - the Style Image Download functionality, now available on the Product Detail Page! This feature will make managing and showcasing your jewelry collections even more efficient.

KEY FEATURES

➤ Quick Image Access - Easily download style images directly from the Product Detail Page. Perfect for updating your website, creating marketing materials, or managing inventory.

➤ Desktop & Mobile Friendly - Fully compatible with both desktop and mobile devices, so you can download images wherever you are.

➤ User-Friendly Interface - Simply click the image download icon under the thumbnail images on the Product Detail Page, choose your angle, and save the 700x700 pixel image instantly.

This enhancement is part of our commitment to providing you with the best tools to manage and showcase your jewelry collections. With the ability to download images directly from the Product Detail Page, you can ensure that your marketing and inventory efforts are always supported by the highest-quality visuals.

On the Product Detail Page, you can view detailed Product Measurements, which not only includes the style size, height, and width but also the dimensions of the center stone, head, shank, and other parts of the jewelry.

“Style Inventory Information” is also available on the ASHI B2B website, which shows the availability status of a specific item. This feature notifies you on the product detail or order page whether a style is in stock or how soon it can be shipped, with an estimated shipping date.

Approved Retailers may also take advantage of ASHI's No-Hassle, Five-Day Preview Program to convert browsers into buyers. You can use ASHI's extensive In-House Inventory to pick the right styles for a 5-day Preview and Close the Sale, with a confirmed 45% sell-through track record!

ASHI has improved the way products are classified; you can now scan and filter for the exact styles that your customers are searching for. This is useful to recognize the different categories of products.

ASHI has implemented a modern search engine to provide optimized results and product insights. ASHI's latest search, which places a strong emphasis on search functionality and features, will enable you to quickly find the item(s) you are looking for without searching through several products, expediting the ordering process.

By clicking on the Heart Icon, you can now add styles to the Wish List and easily transfer styles from the Wish List into the Order Cart. A Wish List allows you to create personalized collections of products you want to buy and save them in your account for future reference.

View Related and Similar Styles when you add a product to the Shopping Cart with a Dropdown Preview of the styles.

This new User Management Module is developed based on feedback and requirements received from our Retail Partners. This upgraded module will help you assign B2B Website Access to your Store Staff based on their position and the rights that you wish to give.

Now, you will have the flexibility to give access to the ASHI B2B Website with Retail Price at your custom markup to your Sales Associates and Marketing Agency. Also, users will have their specific Wish List to which they can add their choice of products.

Store Sales Associates will now have the capability to share Product Info and Wish List at Retail Prices with your end customers with your company logo and store info - Leveraging the Power of Sales Associates to Close Sales via Email or Text. Utilize our Virtual Try-On feature on the ASHI B2B to assist consumers in visualizing the style, additional colorways, and similar styles on themselves.

NEW USER MANAGEMENT FEATURES

Log in to your ASHI B2B Admin Account today to create new users or edit existing users with the following user roles:

• Sales Associate Access (Retail Price) - Users will be able to view all products at Retail Price. You can also allow them to add products to their Wish List and give them access to the Marketing Section.
• Purchasing Manager Access (Cost Price) - Users will be able to view all products at Cost Price and add products to their Wish List. You can also allow them to add products to the Order Cart, Place and Transmit Orders to ASHI, check Order Reports as well as give them access to the Marketing Section.
• Accounting Manager Access (Cost Price) - Users will be able to view all products at Cost Price. You can also allow them to add products to their Wish List, check accounts and order reports as well as give them access to the Marketing Section.
• Marketing Manager Access (Retail Price) - Users will have access to the Marketing Section. You can also allow them to view all products at Retail Price and add products to their Wish List.

PRODUCT INFO AND WISH LIST SHARING

The new User Management Module enables users to share Style Info and their Wish List info at Cost Price Retail Price or No Price through emails.

• Cost Price - This email will include the Cost Price of the Style. This option is only available to the Retailer Admin or Purchase Manager.
• Retail Price - This email will include the Retail Price of the Style along with your company logo and store information. This option is available to all users.
• No Price - This email will not mention the Style Price but will include your company logo and store information. You can add Style Price in the comments section. This option is available to all users.

ASHI's new Retail Storefront & Customizable Price Markups features empower Retailers to create a branded product browsing experience, showcase jewelry with customized retail pricing, and help Sales Associates deliver a more seamless and personalized customer experience. Give your customers a digital shopping experience that truly reflects your brand.

• The Retail Storefront is designed to streamline your business operations while creating a more engaging shopping experience for your customers.
• Customize your storefront with your company logo and create a digital presence that keeps your brand at the forefront of every customer interaction.
• Take control of how ASHI products are presented to your customers and Sales Associates with Retail Price Markups.

Set Markups By Styles

Set different markups for Gold/Platinum, Silver, and Couture products.

Choose How You Want To Set Your Markup

• By Markup %

Set a single markup percentage and apply it across all products within the selected product category.

• By Price Range

Set different markup percentages based on the product's cost price range, giving you more flexibility across different product values.

With ASHI Retail Storefront and Customizable Retail Price Markups, you have the tools to bring your jewelry assortment to customers in a way that is branded, personalized, and aligned with your retail business.

To facilitate communication and strengthen the business operations with our Retail Partners, we have incorporated "A New Way to Connect with ASHI - Virtual Meeting using Zoom"

Book a Virtual Zoom Meeting via the ASHI B2B Website to review any of our products or marketing offerings. Select a convenient day, time, and your Regional ASHI Sales Representative or Customer Service Associate will assist you virtually.

During your designated meeting time, we'll see you online and we'll share ASHI products and marketing programs live.

We hope you will enjoy this special experience with ASHI and help grow your brand and your business.

Marketing and advertising creates awareness for both your business and your customers. Advertising promotes your brand because it helps get your brand out there; customers will see your content, which will pique their interest. Without advertising, every store's visitor flow would stagnate, thus it is critical that you use suitable marketing content.

ASHI's primary goal is to prioritize customer satisfaction while also ensuring mutual growth, which is why our team is continually working to make the greatest possible experience for you. This new update contains exclusive content curated just for our retailers. From Social Media Assets, Product Emailers, Blogs, Billboards & Posters to Web Banners, TV Commercials, Sweepstakes, and Manufacturing Videos.

Retrieving content from the ASHI B2B Website for Social Media Platforms and Store Advertisement has never been easier. You can download the materials directly from our website without being directed to another browser!

Latest Features on the ASHI B2B Website - Marketing Section

• Social Media Assets: Quality content will allow your business(es) to establish your brand, connect with your target audience, and prove your credibility. Share our product and lifestyle images from the ASHI B2B Website on your social media pages.
• Product Emailers: Download and customize our emailers with your store info and logo and create your email blasts.
• Blogs: Read, share, and customize the blogs on your social media pages.
• Billboards & Posters: Download and customize billboards & posters with your store logo to get your message out.
• Web Banners: Customize and download banners to raise awareness of a new product and spread a message.
• TV Commercials: ALL FREE: TV Commercials can be customized with your store information, prices, and voice-over, for local advertising purposes.
• Sweepstakes: A one-of-a-kind marketing opportunity to broaden your client base as social media postings are liked and shared by your customers, friends, and family.
• Manufacturing Videos: Customize and download videos showcasing intriguing processes and techniques of jewelry making.

ASHI will Reward your Sales Associates for each ASHI product they sell, encouraging improved sales performance, and ultimately helping you increase your store sales!

The Rewards Program will encourage your employees to perform better and increase your profit margins. This program is completely Free for you. Rewards will be given to the Sales Associates by ASHI via a Reloadable VISA Prepaid Card.

In the ASHI Rewards Program, the Sales Associates accumulate Rewards Points for each ASHI product they sell, which they can redeem later for money in the form of a Reloadable VISA Prepaid Card.

Benefits of the ASHI Rewards Program:

• Encourages Performance - With redeemable Rewards Points being accumulated for every sale, there is a clear incentive for each Sales Associate to make sure they work towards and secure every sales opportunity and customer.
• Maximize Profits - With each Sales Associate working towards increasing their sales output, there is an immediate boost to the profits earned by you as a retailer.
• Increased Job Satisfaction - With the program rewarding for every successful sale, Sales Associates will experience greater job satisfaction, as their efforts are being directly rewarded.
• Loyalty - The Rewards Program also garners an increased sense of Loyalty. Sales Associates who see that their efforts are valued, appreciated and rewarded, will naturally become loyal to your organization.
• Effective Sales Team - The Rewards Program will help you build a strong team of very effective Sales Associates.
• Healthy Competition - The Rewards Program will naturally foster a sense of healthy competition between the Sales Associates, with each individual working hard to maximize points earned. This in turn will help you generate greater sales and profit margins.

Features of the ASHI Rewards Program:

• Cloud Based Mobile Friendly Platform - We have developed a cloud-based mobile-friendly platform, in which your Sales Associates can easily and quickly fill out details of each sale they made on their mobile phone, in order to receive Rewards Points for that sale.
• Recording a Sale - To record a sale, the Sales Associates have to choose the item they sold from your inventory list, which will be uploaded in the Rewards Module, fill out some basic details of the product sold and upload the sales receipt.
• Split Sales - We allow up to three Sales Associates to split a single sale encouraging teamwork and collaboration.
• Rewards Points - Sales Associates will accumulate Rewards Points for every sale they record. These accumulated Rewards Points will be reflected in their individual dashboards.
• Redemption of Rewards Points - These Rewards Points can be redeemed through Reloadable Prepaid Cards, which can be used wherever VISA is accepted.
• Rewards Manager Role - You may also assign the role of ‘Rewards Manager’ to your Store Manager in order to manage this program smoothly. The Rewards Manager can also have the role of the Sales Associate and earn Rewards Points for sales made.

We are committed to you and your valued Sales Associates. We want to contribute towards ensuring your organization is successful. True success is only when all stakeholders collectively reap the rewards of working together!