About Us

Nobody Does I Do Like We Do!

Premier diamond jewelry manufacturer
serving the Independent Retail Jeweler

ASHI is one of the premier diamond jewelry manufacturers servicing over 1,000 of the finest Independent Retail Jewelers in North America for over 30 years. A fully integrated jewelry company with manufacturing facilities in USA, China and India, ASHI provides unbeatable value to our Retail Partners.

We offer a dazzling range of exquisitely crafted fine jewelry featuring our signature I Do Collection engagement rings and bridal sets along with a wide array of beautiful diamonds and precious gemstones rings, earrings, necklaces, pendants, bracelets, and fashionable fine jewelry of all descriptions and value. Our Lovebright Collection makes Diamonds Fashionable, Silver Stones Collection makes Jewelry Affordable, Emotion Diamond Collection gives Diamonds a whole new reason to Shimmer and Sparkle, Champagne Diamond Collection radiates a Beautiful Blush in Rose Gold and Forevermore Collection of 2Stone Jewelry signifies the true love and friendship that brings together two souls.

Your customers are sure to fall in love with our unique and spectacular styling. We use only the finest diamonds, color stones and precious metals. Every piece of jewelry is hand-crafted keeping the end customer in mind – and our extensive selection ensures that they will find in your cases the exact style and design that perfectly symbolizes the milestone occasions of their life and appeals to their individual tastes and lifestyles.

At ASHI, each of our jewelry pieces goes through a rigorous internal screening process for quality and perfection. Our jewelry offers the finest quality you will find in the market, and our pieces are priced to provide excellent value for your money. Our fully integrated, global manufacturing, design, sourcing and distribution network allows us to operate highly efficiently and cost-effectively – and we pass those savings down to you, our valued retail partners.

Along with the beautiful styling and selection, the sell through on ASHI's jewelry is amazing when backed by ASHI's integrated and extensive Print to Digital Marketing Programs Integrated with the latest Bridal and Fashion Jewelry in the Industry. Incorporate all the Marketing, Ecommerce and Merchandising Strategies critical for establishing Your Store as the Premier Jewelry Destination in Your Market.

ASHI’s I Do Collection - an exquisite array of affordable yet elegant contemporary, traditional and vintage bridal sets. This stunning collection includes more than 750 gorgeous designs of engagement bridal sets comes complete with bright center stones and matching wedding bands and features distinctive styling, designer looks, exceptional quality and attractive pricing – all of the qualities today's Bridal Customers are looking for.

ASHI's Lovebright Diamond Collection - a stunning collection that has made Buying Diamond Jewelry – Fashionable and Exciting Again. Our customers prefer ASHI's beautiful styling, diamond quality, durability and attention to detail for every piece of jewelry we make. ASHI often imitated... but never duplicated! This Amazing line of High Fashion Diamond Jewelry includes Bridals, Rings, Pendants, Earrings, and Diamond Ensembles.

ASHI’s Forevermore 2Stone Collection - awe-inspiring diamond jewelry set in magnificent Two-Stone Designs. With one diamond signifying true love and the other signifying true friendship, the two stone design embraces the idea of two souls in splendid celebration of eternal companionship.

ASHI’s EMotion Diamonds - an exquisite collection of diamond jewelry which has given diamonds a whole new reason to shimmer and sparkle with every movement and pulsating heartbeat of the individual wearing it. Its center diamond is set in such a way that when worn, it continuously moves - giving it a breathtaking effect.

ASHI’s Champagne Diamond Collection - a stunning Collection in the warm blush of Rose Gold. This dazzling collection of Champagne Diamond includes Rings, Pendants, Earrings, and Diamond Ensembles in gorgeous rose gold, radiant yellow gold and luminescent white gold. All set with brilliant-cut white, champagne and black diamonds - natural as well as treated.

ASHI’s Silver Stones Collection - a beautiful and affordable line which includes over 525 exquisitely crafted styles of Matching Rings, Pendants, Earrings and Bracelets in 925 Sterling Silver with Diamonds is Retail Priced from $69 to $399. This elegant collection is styled to make fashion jewelry affordable and to bring in new as well as existing customers into your store.

You can maximize your Jewelry Sales with our Free Responsive Micro-Websites for I Do Bridal Collection, Lovebright, Forevermore 2Stone, EMotion Diamonds and Silver Stones Collection. Your Complimentary Responsive Micro-Websites can be customized and branded with your company name and logo, store info and picture, integrated email system, digital coupons, customized retail markups and Integrated Shopping Cart with Pay with Amazon, PayPal and Order by Phone options. These complimentary Websites showcase our beautiful Collections and Designs with high-quality jewelry images in 3-view angles, along with many other features to convert your website browsers into buyers.

In addition to providing exciting, exceptionally crafted jewelry designs, ASHI also offers our retailer partners the “ASHI ADVANTAGE” – an extensive range of marketing and merchandising programs and support services tailored to your specific needs. ASHI ADVANTAGE includes:


  • Customized Brochures & Seasonal Flyers
  • Branded Over-the-Counter Catalog
  • ECommerce Responsive Websites & Digital Ecatalogs
  • POS Display Trays & POP Kits
  • Television Ads
  • Magazine & Newspaper Ads
  • Postcards, Direct Mails & Demographic Lists
  • Posters & Billboards
  • Duratrans & Counter Cards
  • DVD Loops & Digital Images

At ASHI, our top priorities are to help you GROW your business, MAXIMIZE your sales, BUILD your brand and position you as “THE STORE” to shop for diamond and gemstone jewelry in your market. We are always looking for innovative ways to add value to our products and services to give you, our valued retail partner, an edge over your competitors. That's why we are particularly excited to offer you our innovative B2C Turnkey ECommerce Website Solutions through our technology partner, AVALON Solution. Please visit their Website, www.AvalonSolution.com  for more information.

Avalon's ECommerce Solution gives our Retail Partners the opportunity to benefit from professionally designed Responsive Websites and continuously update their sites as much – or as little – as they need, along with a comprehensive range of professionally built online services and support solutions that makes AVALON Solution the industry leader and innovator in Jewelry ECommerce Services.

If you are interested in working with a supplier that is aligned in Promoting You as the Brand in Your Market rather than themselves – please see why hundreds of the Top Retailers across North America - Partner with ASHI to become the Premier Bridal and Jewelry Brand in their Market.

Please contact one of our professional consultants at 1-800-622-ASHI or your Regional ASHI Sales Representative to learn more about all that ASHI has to offer you and your customers and how we can help you Grow your Business and Build your Brand!

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