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About Us

ASHI is one of the premier diamond jewelry manufacturers, proudly serving over 1,000 Independent Retail Jewelers across North America for over 40 years. As a fully integrated jewelry company with manufacturing facilities in the United States, China, and India, ASHI delivers exceptional design, quality, service, and value to its Retail Partners.

ASHI offers a wide range of fine jewelry, including engagement rings, bridal sets, wedding bands, pendants, necklaces, rings, earrings, bracelets, and bangles across all budgets. Our latest and signature collections include Bridal Engagement Rings, Diamond Essentials, Lovebright Collection, Fusion Diamonds, Aeris Gold, Bold Gold, Bold Silver, East West Styles, Evoque Gemstones, Fancy Bezels, Gold Vermeil, Luna Bezels, Mixed Fancies, Mosaic Designs, Personalized Jewelry, Petite Collection, Pirouette Jewelry, and more.

Every piece is crafted using fine diamonds, colored stones, and precious metals, with rigorous quality screening to ensure excellence, durability, and lasting value. Our global manufacturing and distribution network allows us to provide strong value and reliable service to our Retail Partners.

Beyond jewelry, ASHI supports Retailers with powerful Print and Digital Marketing Programs, including seasonal catalogs, flyers, digital assets, e-commerce tools, merchandising solutions, and customized campaigns.

ASHI continues to expand its marketing support with JewelSocial™ Post and JewelSocial™ E-Blast. JewelSocial™ Post helps Retailers maintain a consistent presence on Facebook, Instagram, and TikTok, while JewelSocial™ E-Blast delivers customized professional email campaigns featuring trending jewelry, educational content, and retailer branding.

By partnering with ASHI, Retailers gain access to the latest jewelry collections, proven marketing programs, digital tools, and strategic support to grow their business and become the premier jewelry destination in their market.

The ASHI B2B Website serves as a comprehensive portal for retailers to place orders and access detailed information on every style, best sellers, related products, the latest catalogs, and marketing programs, and provides complete visibility into order and accounting data. The platform features a user-friendly interface with advanced navigation, robust product search and filtering, the AVA AI chatbot, precise style measurements, virtual try-on capabilities, 360° product views, a dedicated marketing section, real-time stock availability, style history, and tools for special orders and custom quotations.

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When you join ASHI's Retailer Network, you gain direct access to our Exclusive Marketing Support at NO ADDITIONAL COST. This includes a range of customizable resources designed to boost your store's visibility and attract customers: Social Media Assets, JewelSocial™ Post & E-Blast, Product Emailers, Blogs, Billboards & Posters, Web Banners, Giveaways & Sweepstakes, Manufacturing Videos, and other customizable marketing solutions designed to increase visibility, customer engagement, and sales. Incorporate all the Marketing, ECommerce, Merchandising, and Digital Marketing strategies critical for establishing Your Store as the Premier Jewelry Destination in Your Market.

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Keeping your jewelry in POS Displays is the newest and most innovative way to showcase it at the storefront. At ASHI, we recognize the importance of visual merchandising. We create POS (Point of Sales) Displays, which are eye-catching and made of high-quality materials; intended specifically for holding various jewelry pieces like necklaces, pendants, earrings, rings, bracelets, and bangles. Customizable with individual pads in a rich fabric with a Metallic Gray finish, perfect to complement any showcase or retail décor.

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We at ASHI believe that Sales Associates are the bridge between Retailers and Consumers. It’s their efforts that engage customers and secure sales. ASHI has developed this unique cloud-based Rewards Program to reward your Sales Associates for their efforts and keep encouraging them to perform better. ASHI will Reward your Sales Associates for each ASHI product they sell, encouraging improved sales performance, and ultimately helping you increase your store's sales! This program is completely FREE for you. All Rewards to the Sales Associates will be given by ASHI. We encourage you to watch the Video to learn more about the ASHI Rewards Program.

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The ASHI Personalized Jewelry Microsite offers retailers a FREE, fully responsive online platform customized to reflect their brand identity. This exclusive microsite is designed to showcase Personalized Jewelry Collections, helping retailers engage customers and boost sales. We are offering a 12-month Memo Program for the POS Display at no extra cost. Plus, our FREE Personalized Jewelry Microsite provides a custom Embed Widget with your Store Info, Logo, Retail Markup, Integrated Shopping Cart, and Email System. Built with speed and efficiency in mind, it's a cost-effective and powerful marketing tool that enhances online presence, strengthens customer engagement, and drives sales growth.

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In addition to providing exciting, exceptionally crafted jewelry designs, ASHI also offers our retailer partners the “ASHI ADVANTAGE” – an extensive range of marketing and merchandising programs and support services tailored to your specific needs. ASHI ADVANTAGE includes:

  • USPS EDDM and Direct Mail
  • Advertising CO-OP Subsidy
  • In-Stock Program & 5-Day Preview Program
  • Customized Books for Your Store Branding
  • Brand Customization
  • JewelSocial™
  • Custom Print & Digital E-Coupon
  • Digital Marketing Assets
  • Advanced Digital Flipbook
  • Social Media Giveaways/Sweepstakes
  • Television Commercials and In-Store Marketing Visuals

Bridal Collection

Explore our Bridal Collections, featuring over 1,000 designs in engagement rings, bridal sets, wedding bands, wraps, and inserts. Each piece is crafted with exceptional quality and distinctive style. Choose from classic solitaires to intricate halos, all customizable to your preferences. Our bands and wraps offer durable, stylish options in a variety of metals and finishes.

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Diamond Basics

Introducing our Diamond Essentials - timeless styles for every jewelry box. Featuring elegant pendants, necklaces, bands, earrings, bracelets, and classic Tennis & Riviera designs, each piece is crafted with exceptional quality, everyday brilliance, and lasting appeal. This collection includes FREE POS Displays.

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Lovebright Collection

The Lovebright Collection redefines diamond jewelry by blending distinctive style, exceptional diamond quality, and affordability. Each pendant, ring, earring, and bracelet features a center stone encircled by a halo of smaller diamonds. Includes FREE POS Displays.

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Fusion Diamonds

Baguette and round diamonds combine to create the illusion of a single dazzling gem. Crafted with fine stones, these necklaces, bracelets, rings, pendants, and earrings offer brilliant elegance for any jewelry collection.

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Gemstone Jewelry

Step into the colorful world of innovation with our Gemstone Designs, featuring pendants, necklaces, rings, earrings, and bracelets that blend tradition with modernity. From precious gemstones like emeralds, rubies, and sapphires to mesmerizing semi-precious stones like amethyst, aquamarine, and more, this collection brings vibrant beauty to every style.

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Pearl Jewelry

Exquisite pearl and diamond jewelry blends the timeless elegance of pearls with the brilliance of diamonds. Each piece features carefully selected cultured pearls, renowned for their exceptional luster and superior quality.

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Aeris Gold

Light, airy, and effortlessly elegant, Aeris Gold Designs celebrate the beauty of semi-solid gold jewelry with a refined modern touch. Featuring graceful silhouettes and polished finishes, this collection offers versatile styles designed for everyday sophistication and special moments alike.

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Bead Bijoux

Bead Bijoux Designs combine classic bead motifs with modern bezel bead accents, creating jewelry that feels both timeless and fashionable. The collection highlights texture, shine, and refined detail, making each design perfect for customers who love elegant style with a unique touch.

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Bold Gold

Designed for customers who love a powerful gold look, Bold Gold Designs feature eye-catching styles with rich shine, sculptural details, and contemporary elegance. This collection brings confidence, sophistication, and standout beauty to every jewelry wardrobe.

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Bold Silver

Make a powerful statement with our Bold Silver Collection. Featuring striking chain links in Panther, Oval, and Cuban styles, these designs combine strength with elegance; each piece adds modern sophistication and confidence to any look.

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Curb & Cuban Links

Classic yet bold, our Curb and Cuban Links Collection delivers timeless style with a modern edge. Featuring sleek, interlocking designs, these pieces add weight, texture, and undeniable sophistication to any look.

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Evoque Gemstones

Make a statement with our Evoque Gemstones. Bold, vibrant semi-precious stones set in striking designs add color and drama to any look. Perfect for evenings out or special occasions, these eye-catching pieces are made to turn heads.

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Fancy Bezels

Indulge in modern luxury with our Bezel Collection, where sleek bezel walls embrace stunning fancy diamonds. From bracelets and earrings to rings, each piece is meticulously crafted to elevate your style, offering a contemporary twist on classic beauty.

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Flex Bangles

Experience the perfect blend of elegance and comfort with our Flex Diamond Bangles. Designed for effortless wear, these bangles feature exquisite diamonds set in a flexible, sleek design, offering both style and durability.

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Gold Vermeil

Indulge in the luxury of Gold Vermeil Jewelry, where timeless elegance meets exceptional durability. Crafted with a thick layer of 2.5 microns of 24kt Yellow Gold over Sterling Silver, each piece offers a radiant finish that lasts. Gold Vermeil provides an affordable yet luxurious option for every jewelry collection.

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Luna Bezels

Luna Bezels showcase fancy-shaped diamonds in sleek bezel settings, creating a clean, modern look with refined brilliance. Each design highlights the beauty of distinctive diamond shapes with smooth metal frames, offering a stylish balance of elegance, shine, and everyday wearability.

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Medallions

Discover timeless appeal with our Medallions Collection. Featuring gold and silver designs with classic shapes and detailed craftsmanship, these pieces add a bold yet refined accent to any jewelry style.

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Mixed Fancies

Step into a world where every facet tells a story. Our Mixed Fancies celebrate the allure of unique cuts. Each piece highlights the distinct characteristics of these fancy shapes, ensuring every stone shines with individual brilliance.

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Mosaic Diamonds

A true testament to artistry and brilliance, each diamond is carefully placed to create a striking mosaic effect - adding refined sparkle to gold designs in pendants, hoops, bangles, and rings. Crafted to catch the light from every angle, Mosaic Diamond pieces offer standout elegance with thoughtful details.

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Personalized Jewelry

Personalized jewelry is one of today’s hottest trends. From custom name necklaces to initial pendants and rings, these pieces make a statement and pair effortlessly with any outfit. With new designs introduced every year, the collection stays fresh and exciting to match evolving tastes. Includes a FREE POS display.

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Petite Collection

Embrace the “less is more” philosophy with our Petite Collection. Featuring minimalist pendants, earrings, rings, and bracelets in intricate designs and soft tones, these pieces appeal to Millennials, Gen Z, and first-time buyers on a budget. Includes FREE POS displays.

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Pirouette Jewelry

Pirouette Jewelry features graceful gold designs with delicate diamond accents, playful motifs, and refined everyday styling. From elegant stackable bracelets and rings to charming pendant designs, each piece brings a light, feminine touch with polished shine and effortless sophistication.

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Riviera & Tennis Designs

Where classic elegance meets versatility. Featuring continuous lines of sparkling stones, the Riviera & Tennis Designs Collection offers a variety of carat weights and styles in necklaces, bracelets, and earrings. A timeless way to add refined brilliance to any jewelry wardrobe.

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Station Jewelry

Understated elegance with a modern touch. Station Necklaces & Bracelets feature evenly spaced diamond or gemstone accents along delicate chains. These designs offer versatile styling in both necklaces and bracelets - perfect for achieving a refined, effortless look.

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At ASHI, our top priorities are to help you GROW your Business, MAXIMIZE your Sales, BUILD your Brand, and position you as “THE STORE” to shop for Diamond and Gemstone Jewelry in your Market. We are always looking for innovative ways to add value to our products and services to give you, our valued retail partner, an edge over your competitors. That's why we are particularly excited to offer you our innovative B2C Turnkey ECommerce Website Solutions through our technology partner, AVALON Solution. Please visit their website, www.AvalonSolution.com for more information.

Avalon's ECommerce Solution allows our Retail Partners to benefit from professionally designed responsive websites and continuously update their sites as much – or as little – as they need. It also includes a comprehensive range of professionally built online services and support solutions, making AVALON Solution the industry leader and innovator in Jewelry ECommerce Services.

If you are interested in working with a supplier that is focused on promoting you as the brand in your market rather than themselves, see why hundreds of the top retailers across North America partner with ASHI to become the premier bridal and jewelry brand in their market.

Please contact one of our professional consultants at 1-800-622-ASHI or your Regional ASHI Sales Representative to learn more about all that ASHI has to offer you and your customers and how we can help you grow your business and build your brand!