2025 Holiday Marketing Program - Golden Elegance!
Browse our Best-Selling and Trending Collections

About Us

ASHI is one of the premier diamond jewelry manufacturers serving over 1,000 of the finest Independent Retail Jewelers in North America for over 40 years. A fully integrated jewelry company, with manufacturing facilities in the United States, China, Thailand, and India, ASHI provides unbeatable value to its Retail Partners.

We stay ahead of trends with innovative designs and collections, backed by market research and a deep understanding of consumer preferences. From engagement rings, wedding bands, pendants, and necklaces to rings, earrings, bracelets, and bangles in all budgets. Our signature designs include our Bridal Collection, Diamond Essentials, Lovebright Collection, Fusion Diamonds, Gemstone Jewelry, Pearl Jewelry, Fancy Bezels, Mixed Fancies, Bold Gold, Clover Designs, Fluted Styles, Charm Jewelry, Mosaic Diamonds, Petite Collection, Personalized Jewelry, Bold Silver, and more.

ASHI uses the finest diamonds, colored stones, and precious metals in crafting our jewelry. Each piece is meticulously hand-crafted, ensuring it perfectly symbolizes the customer's taste and lifestyle. Every piece undergoes rigorous quality screening, setting the market standard for excellence and value. Our integrated global manufacturing and distribution network ensures efficiency and cost-effectiveness, passing savings on to you.

We help Retailers stay ahead by offering exclusive access to the latest jewelry trends through our Print & Digital Marketing Programs, ensuring they can provide the most popular and fashionable jewelry pieces year-round.

ASHI's success is enhanced by our comprehensive Print to Digital Marketing Programs, which incorporate essential marketing, e-commerce, and merchandising strategies to establish Your Store as the Premier Jewelry Destination in Your Market.

Partnering with ASHI enables Retailers to lead the industry, meeting the evolving needs of their clientele confidently while setting themselves apart as industry leaders.

ASHI proudly presents the 2025 Holiday Marketing Program – Golden Elegance, featuring bold new designs, reimagined classics, and best-selling styles for this Holiday Season. Learn More >

The ASHI B2B Website serves as a comprehensive portal for retailers to place orders and access detailed information on every style, best sellers, related products, the latest catalogs, and marketing programs, and provides complete visibility into order and accounting data. The platform features a user-friendly interface with advanced navigation, robust product search and filtering, the AVA AI chatbot, precise style measurements, virtual try-on capabilities, 360° product views, a dedicated marketing section, real-time stock availability, style history, and tools for special orders and custom quotations.

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When you join ASHI's Retailer Network, you gain direct access to our Exclusive Marketing Support at NO ADDITIONAL COST. This includes a range of customizable resources designed to boost your store's visibility and attract customers: Social Media Assets, Product Emailers, Blogs, Billboards & Posters to Web Banners, TV Commercials, Giveaways & Sweepstakes and Manufacturing Videos. Incorporate all the Marketing, ECommerce and Merchandising Strategies critical for establishing Your Store as the Premier Jewelry Destination in Your Market.

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Keeping your jewelry in POS Displays is the newest and most innovative way to showcase it at the storefront. At ASHI, we recognize the importance of visual merchandising. We create POS (Point of Sales) Displays, which are eye-catching and made of high-quality materials; intended specifically for holding various jewelry pieces like necklaces, pendants, earrings, rings, bracelets, and bangles. Customizable with individual pads in a rich fabric with a Metallic Gray finish, perfect to complement any showcase or retail décor.

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We at ASHI believe that Sales Associates are the bridge between Retailers and Consumers. It’s their efforts that engage customers and secure sales. ASHI has developed this unique cloud-based Rewards Program to reward your Sales Associates for their efforts and keep encouraging them to perform better. ASHI will Reward your Sales Associates for each ASHI product they sell, encouraging improved sales performance, and ultimately helping you increase your store's sales! This program is completely FREE for you. All Rewards to the Sales Associates will be given by ASHI. We encourage you to watch the Video to learn more about the ASHI Rewards Program.

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Microsites are invaluable for retailers, offering a FREE full customization to reflect brand identity with logos, store information, and images. They target specific collections like Lovebright, Personalized Jewelry, and Silver Stones, increasing sales for these items. Engaging features, such as high-quality images, integrated email systems, and digital coupons, attract and retain customers. Integrated shopping carts with payment options like PayPal and Order by Phone simplify purchasing, boosting conversion rates. Microsites improve SEO by targeting specific keywords, driving traffic and visibility. They also provide analytics to inform future marketing strategies. Cost-effective and quick to deploy, microsites help retailers stay agile and competitive, enhancing online presence, customer engagement, and sales.

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In addition to providing exciting, exceptionally crafted jewelry designs, ASHI also offers our retailer partners the “ASHI ADVANTAGE” – an extensive range of marketing and merchandising programs and support services tailored to your specific needs. ASHI ADVANTAGE includes:

  • USPS EDDM and Direct Mail
  • Advertising CO-OP Subsidy
  • In-Stock Program & 5-Day Preview Program
  • Customized Books for Your Store Branding
  • Brand Customization
  • Custom Print & Digital E-Coupon
  • Digital Marketing Assets
  • Advanced Digital Flipbook
  • Social Media Giveaways/Sweepstakes
  • Television Commercials and In-Store Marketing Visuals

BRIDAL COLLECTION

Explore our Bridal Collections with over 1,000 designs in engagement rings, bridal sets, wedding bands, wraps, and inserts. Each piece is crafted with exceptional quality and distinctive style. Choose from classic solitaires to intricate halos, all customizable to your preferences. Our bands and wraps offer durable, stylish options in a variety of metals and finishes.

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Lovebright Collection

The Lovebright Collection redefines diamond jewelry by blending distinctive styles, exceptional diamond quality, and affordability. Each pendant, ring, earring, and bracelet features a center stone encircled by a halo of smaller diamonds. Includes FREE POS displays.

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Fusion Diamonds

Baguette and round diamonds combine to create the illusion of a single dazzling gem. Crafted with the finest stones, these necklaces, bracelets, rings, pendants, and earrings offer brilliant, unmatched elegance for any jewelry collection.

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Gemstone Jewelry

Step into the colorful world of innovation with our Gemstone Designs featuring pendants, necklaces, rings, earrings, and bracelets - blending tradition with modernity. From precious to semi-precious stones in radiant Emeralds, Rubies, and Sapphires to mesmerizing Amethyst, Aquamarine, and more.

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Pearl Jewelry

Exquisite pearl and diamond jewelry blends the timeless elegance of pearls with the brilliance of diamonds. Each piece features meticulously selected cultured pearls, renowned for their exceptional luster and superior quality.

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Art Deco Fancies

Lustrous gold and bold stones meet in striking Art Deco designs. Geometric shapes, vintage-inspired settings, and brilliant diamond accents create timeless, elegant pieces - perfect for adding statement sparkle to every look.

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Bold Gold

Embrace minimalist luxury with our Bold Gold Links, where clean lines and sleek silhouettes reign supreme. Whether you prefer chunky earrings or bold necklaces, each piece is a testament to refined craftsmanship and timeless style.

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Bold Silver

Make a powerful statement with our Bold Silver Collection. Featuring striking chain links in Panther, Oval, and Cuban styles, these designs combine strength with elegance; each piece adds modern sophistication and confidence to any look.

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Charm Jewelry

Celebrate individuality with beautifully crafted Charm Jewelry. Fluted textures, radiant diamonds, and meaningful shapes create timeless, personal designs. From hearts and stars to butterflies, each charm adds sparkle and sentiment.

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Clover Designs

Embrace timeless charm with our Clover Designs Collection. Featuring delicate clover motifs set in radiant gold with diamond accents, these pieces bring a touch of luck and effortless elegance to any look.

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Cocktail Gemstones

Make a statement with our Cocktail Gemstones Collection. Bold, vibrant semi-precious stones set in striking designs add color and drama to any look. Perfect for evenings out or special occasions, these eye-catching pieces are made to turn heads.

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Curb & Cuban Links

Classic yet bold, our Curb and Cuban Links Collection delivers timeless style with a modern edge. Featuring sleek, interlocking designs, these pieces add weight, texture, and undeniable sophistication to any look.

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Diamond Basics

Introducing our Diamond Essentials - timeless styles for every jewelry box. Featuring elegant pendants, necklaces, bands, earrings, and bracelets crafted with exceptional quality. This collection comes with FREE POS Displays.

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East-West Designs

Discover a fresh take on classic style with our East-West Designs. Diamonds set in east–west patterns offer a modern twist on timeless elegance, adding a unique, eye-catching detail to any jewelry collection.

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Fancy Bezels

Indulge in modern luxury with our Bezel Collection, where sleek bezel walls embrace stunning fancy diamonds. From bracelets and earrings to rings, each piece is meticulously crafted to elevate your style, offering a contemporary twist on classic beauty.

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Flex Bangles

Experience the perfect blend of elegance and comfort with our Flex Diamond Bangles. Designed for effortless wear, these bangles feature exquisite diamonds set in a flexible, sleek design, offering both style and durability.

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Fluted Ensembles

Discover the enchanting allure of Fluted Designs, where classic elegance meets modern sophistication. Each piece showcases intricate fluted patterns that enhance the brilliance and character of every diamond.

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Gold Vermeil

Indulge in the luxury of Gold Vermeil Jewelry, where timeless elegance meets exceptional durability. Crafted with a thick layer of 2.5 microns of Gold over Sterling Silver, each piece offers a radiant finish that lasts. Gold Vermeil provides an affordable yet luxurious option for every jewelry collection.

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Interlock Designs

Celebrate connection and style with our Interlock Designs. Featuring intertwined forms in pendants and earrings, these pieces symbolize unity and elegance with a contemporary edge.

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Layered Necklaces

Dive into the trend setting world of Layered Necklaces, where versatility meets sophistication. This collection features delicate chains with dainty charms and bold statement pieces with intricate detailing.

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Medallions

Discover timeless appeal with our Medallions Collection. Featuring gold and silver designs with classic shapes and detailed craftsmanship, these pieces add a bold yet refined accent to any jewelry style.

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Mixed Fancies

Step into a world where every facet tells a story. Our Mixed Fancies celebrate the allure of unique cuts. Each piece highlights the distinct characteristics of these fancy shapes, ensuring every stone shines with individual brilliance.

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Mosaic Diamonds

A true testament to artistry and brilliance, each diamond is carefully placed to create a striking mosaic effect - adding refined sparkle to gold designs in pendants, hoops, bangles, and rings. Crafted to catch the light from every angle, Mosaic Diamond pieces offer standout elegance with thoughtful details.

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Personalized Jewelry

Personalized jewelry is one of today’s hottest trends. From custom name necklaces to initial pendants and rings, these pieces make a statement and pair effortlessly with any outfit. With new designs introduced every year, the collection stays fresh and exciting to match evolving tastes. Includes a FREE POS display.

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Petite Collection

Embrace the “less is more” philosophy with our Petite Collection. Featuring minimalist pendants, earrings, rings, and bracelets in intricate designs and soft tones, these pieces appeal to Millennials, Gen Z, and first-time buyers on a budget. Includes FREE POS displays.

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Riviera & Tennis Designs

Where classic elegance meets versatility. Featuring continuous lines of sparkling stones, the Riviera & Tennis Designs Collection offers a variety of carat weights and styles in necklaces, bracelets, and earrings. A timeless way to add refined brilliance to any jewelry wardrobe.

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Station Necklaces & Bracelets

Understated elegance with a modern touch. Station Necklaces & Bracelets feature evenly spaced diamond or gemstone accents along delicate chains. These designs offer versatile styling in both necklaces and bracelets - perfect for achieving a refined, effortless look.

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Toggle Designs

Sleek and stylish, our Toggle Designs feature gold and silver pendants with distinctive bar-and-ring closures. Combining modern simplicity with classic charm, these pieces deliver an effortlessly polished look.

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At ASHI, our top priorities are to help you GROW your Business, MAXIMIZE your Sales, BUILD your Brand, and position you as “THE STORE” to shop for Diamond and Gemstone Jewelry in your Market. We are always looking for innovative ways to add value to our products and services to give you, our valued retail partner, an edge over your competitors. That's why we are particularly excited to offer you our innovative B2C Turnkey ECommerce Website Solutions through our technology partner, AVALON Solution. Please visit their website, www.AvalonSolution.com for more information.

Avalon's ECommerce Solution allows our Retail Partners to benefit from professionally designed responsive websites and continuously update their sites as much – or as little – as they need. It also includes a comprehensive range of professionally built online services and support solutions, making AVALON Solution the industry leader and innovator in Jewelry ECommerce Services.

If you are interested in working with a supplier that is focused on promoting you as the brand in your market rather than themselves, see why hundreds of the top retailers across North America partner with ASHI to become the premier bridal and jewelry brand in their market.

Please contact one of our professional consultants at 1-800-622-ASHI or your Regional ASHI Sales Representative to learn more about all that ASHI has to offer you and your customers and how we can help you grow your business and build your brand!