Last Updated: Mar 1, 2024
                                
                                
                                ASHI respects your privacy and is committed to protecting your privacy. Our aim
                            is to provide you a safe and secure surfing experience whenever you visit our website.
                            This Privacy Policy is created in order to demonstrate our firm commitment to your
                            privacy.
                            
                            
                                This privacy notice describes our online information practices to inform you about
                            what information we collect, why we collect such information and how we use the
                            information that we collect from our customers. By visiting www.ashidiamonds.com you are accepting the practices described in this
                            Privacy Policy.
                            
                            
                                ASHI may amend this policy at any time by posting a revised version on our website.
                            We encourage you to periodically review this page, to be informed of how we are
                            committed to protecting your privacy. You can find the last updated date on the
                            top of this page. If you have any queries or concerns about policy or policy update,
                            you should first contact the ASHI Customer Service Department at customerservice@ashidiamonds.com or call us on our Toll Free number (800)
                            622-2744.
                            
                            
                            How ASHI Collects the Personal Information About Their Customers?
                            
                            
                                In general, you can browse our website without telling us who you are or revealing
                            any personally identifiable information about yourself. We collect your personal
                            identifiable information at the time of your Account Registration, Contact Us, Email
                            Reference, Refer a Friend, Request Information and any place any Cookies or Web
                            Beacons or record any Web Log information at the time of your site visit. Personal
                            identifiable information means any information that may be used to identify an individual,
                            including but not limited to first and last name, physical address, email address,
                            phone number, IP address, credit card number or other contact information that may
                            be used to identify an individual.
                            
                            
                                In order to provide our full range of services, we may collect the following types
                            of information:
                            
                            
                                
                                    - Information you provide us – When you create an account with us, we ask you
                                for personal information (such as your name, email address, mailing info and phone
                                numbers). You can choose not to give certain information, but then you might not
                                be able to take advantage of many of our enhanced features. When you submit your
                                personal information to us, you are giving us your consent to the collection, use
                                and disclosure of your personally identifiable information as set forth in this
                                Privacy Policy.
- Cookies – www.ashidiamonds.com uses cookies
                                to enhance your browsing experience. Cookies are small pieces of information saved
                                by your browser onto your computer. Cookies are used to remember various aspects
                                of your visit. This information is used by www.ashidiamonds.com
                                        to guarantee a consistent and uninterrupted experience. Cookies will allow you to
                                revisit without losing many of your settings. We do not use cookies to save personal
                                information for outside uses.
                                
 We use both session Id cookies and persistent cookies. For the session Id cookie,
                                once users close the browser, the cookie simply terminates. A persistent cookie
                                is a small text file that remains stored on the user's hard drive. Persistent cookies
                                can be removed by following your specific Internet browser instructions. The help
                                portion of the toolbar on most browsers will tell you how to prevent your browser
                                from accepting new cookies, how to have the browser notify you when you receive
                                a new cookie, or how to disable cookies altogether. However, cookies allow you to
                                take full advantage of some of www.ashidiamonds.com
                                        enhanced features, and we recommend that you leave them turned on.
- 
                                        Web Log – Like most standard Website servers, our servers also record information
                                that your browser sends whenever you visit our website. These server logs may include
                                information such as your web request, internet protocol (IP) address, browser type,
                                browser language, internet service provider (ISP), referring/exit pages, platform
                                type, date and time of your request, number of clicks to analyze trends and one
                                or more cookies that may uniquely identify your browser. Web log information is
                                not personally identifiable information.
                                    
- User Communications – When you send email or other communication to ASHI,
                                we may retain those emails and other communications in order to process your inquiries,
                                to respond your requests and to improve our services.
                                    
- 
                                        Referral Service – If you choose to use our referral services to
                                tell a friend about our products, order cart content and ecatalogs, we ask the name
                                and email address of your friend. ASHI will automatically send an email to your
                                friend providing a link to the specific contents and inviting them to visit our
                                website. ASHI stores this information for the sole purpose of sending this one-time
                                email and tracking the success of our referral program. The friend may contact www.ashidiamonds.com via email to request the
                                removal of this information from our database.
                                    
- 
                                        Links – This Privacy Policy applies to www.ashidiamonds.com only. Our website contains links to other sites and we
                                are not responsible for the privacy practices of such other sites. We encourage
                                our users to be aware by reading the privacy statements of each and every website
                                that collects personally identifiable information. These other sites may place their
                                own cookies or other files on your computer, collect data or solicit personal information
                                from you.
                                    
 
                            How We Use the Personal Information We Collect?
                            
                            
                                The information, we collect from you, is used to process your inquiries, to respond
                            to your requests, fulfill any orders, and to improve our products & services. The
                            information is solely used for the above mentioned purposes only.
                            
                            
                                In order to provide our full range of services, we may use your information in the
                            following ways:
                            
                            
                                
                                    - Internal Use of Information – ASHI reserves the right to use your
                                personally identifiable information internally to improve our marketing and promotional
                                efforts, website content and product offerings. We can also use information gathered
                                through cookies and web log for our internal research. We may use your information
                                to conduct internal research on our users’ demographics, interests, behavior and
                                actions. These internal research reports and findings will not be disclosed to you.
- Open Accounts with Third Party Service Providers – ASHI reserves
                                the right to use your personally identifiable information to set up accounts with
                                third party service providers, technology companies, software providers, hosting
                                companies, domain registrars, payment gateways, financial institutions, product
                                and content providers, etc. in order to set up new services.
- Marketing Campaigns – With your consent, we may use your email
                                address or other personally identifiable information to send commercial, marketing
                                or promotional messages.
- Testimonials – With your consent, we may use your testimonials,
                                name, company information, email address or other personally identifiable information
                                on our website, in press releases and in our marketing or promotional materials.
                                    
 
                            How We Share Personal Information with Other Parties?
                            
                            
                                ASHI does not sell, rent or distribute your personally identifiable information
                            to third parties except for the below mentioned purposes or reasons:
                            
                            
                                
                                    - Legal Disclaimer - ASHI may disclose information, including personally
                                identifiable information, in order to comply with any applicable law, regulation,
                                judicial proceeding, court order or governmental request.
- Fraud Protection - ASHI may disclose information, including personally
                                identifiable information, in order to scrutinize, prevent or take action against
                                suspected frauds or illegal activities. We may also exchange information, including
                                personally identifiable information, with other organizations and companies to protect
                                online and credit frauds.
- Third Party Service Providers - We may employ services of authorized
                                third parties, either companies or individuals, to perform research and other related
                                functions. ASHI may give access to your information to such third parties and other
                                companies to perform their research and functions. These third parties or other
                                companies may include customer support companies, web hosting companies, payment
                                gateways, financial institutions, shipping companies, data analysis firms, email
                                service providers etc. These third parties are not authorized to use your personally
                                identifiable information for any other purpose(s) other than the purpose(s) set
                                forth by ASHI.
- Business Transfer - As we continue to develop our business, we
                                might sell or buy stores, subsidiaries, or business units. In such transactions,
                                customer information generally is one of the transferred business assets but remains
                                subject to the promises made in any pre-existing Privacy Notice (unless, of course,
                                the customer consents otherwise). Also, in the unlikely event that ASHI, or substantially
                                all of its assets are acquired, customer information will of course be one of the
                                transferred assets.
- Special Events - If you elect to participate in any of our promotions,
                                sweepstakes, surveys, questionnaires or contests during your visit to our website,
                                ASHI may share your personally identifiable information with the other organizations
                                participating in the event. These other organizations are not authorized to use
                                your personally identifiable information for any other purpose(s) other than the
                                purpose(s) set forth by ASHI.
 
                            How We Protect Your Personal Information?
                            
                            
                                ASHI is committed to protecting your personally identifiable information and uses
                            all precautionary measures to offer a safe and secure online environment. We use
                            very advanced security technologies and procedures to protect your personally identifiable
                            information from unauthorized access, use or disclosure. We may use Secure Sockets
                            Layer (SSL) software, which encrypts information you input, for transmission of
                            your credit card information. It is important for you to protect against unauthorized
                            access to your password and to your computer. Be sure to sign out when finished
                            using a shared computer.
                            
                            
                                Our employees are kept up-to-date on our security and privacy practices. ASHI grants
                            access of your personally identifiable information to very limited employees such
                            as Customer Service, Shipping & Accounting persons for performing their specific
                            jobs. These employees are bound by confidentiality obligations and may be subject
                            to discipline, including termination and criminal prosecution, if they fail to meet
                            these obligations. However, no data transmission over the internet can be guaranteed
                            to be 100% secure. As a result, while ASHI strives to protect your personal information
                            and privacy, we cannot guarantee or warrant the security of any information you
                            disclose or transmit to us online and cannot be responsible for the theft, destruction
                            or inadvertent disclosure of your personal information.
                            
                            How to Update Your Personal Information?
                            
                            
                                At any given point of time, you may update or correct your personally identifiable
                            information as well as your preferences through our online account profile update
                            facility. You are requested to update your personally identifiable information in
                            case of any changes in your name, phone number, email address, postal address or
                            zip code. You can also update or correct your information by contacting the ASHI
                            Customer Service Department at customerservice@ashidiamonds.com
                                or call us on our Toll Free number (800) 622-2744.
                            
                            How to Unsubscribe?
                            
                            
                                At any given point of time, you may choose to unsubscribe from any future commercial
                            communications or marketing messages from www.ashidiamonds.com.
                            For unsubscribing, you may change your preferences by modifying your profile or
                            by clicking the "unsubscribe" link at the bottom of email or by contacting our ASHI
                            Customer Service Department at Toll Free number (800) 622-2744. We may, however,
                            use your personally identifiable information without further consent for non-marketing
                            or administrative purposes (such as notifying you of major website changes or for
                            customer service purposes).
                            
                            How You can Contact Us About Privacy Questions?
                            
                            
                                If you have any queries or suggestions about our privacy policy, please feel free
                            to contact us at:
                            
                                
                                ASHI
                                
                                18 East 48th Street
                            
                                14th Floor
                            
                                New York, NY 10017
                            
                                Tel: (212) 319-8291 | (800) 622-2744
                            
                                Email:
                            customerservice@ashidiamonds.com